Consumers are more likely to like and trust a brand if the company’s marketing efforts are authentic, said Twitter co-founder Biz Stone during the opening address at the second day of Adobe’s Digital Marketing Summit in Salt Lake City. To do that, companies would do well to show their vulnerable side, he added.
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Friendly’s Ice Cream has launched an online ordering system using in its home market of Springfield, Mass., and plans to roll out a revamped loyalty program this summer, said Richard Del Valle, VP of Restaurant Operations Support at the restaurant chain. For both launches, Friendly’s will use technologies from MICROS Systems, a provider of ecommerce solutions for the hospitality and retail industries.
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Yahoo is suing Facebook for allegedly infringing on 10 patents, according to a complaint filed on Mar. 12 with the U.S. District Court in San Jose, California. Four of the patents in question relate to methods and technology for advertising, while others relate to, privacy, customizing user experiences, social networking and instant messaging.
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IAC subsidiary CityGrid Media has renewed its contract with Infogroup to provide approximately 15 million local business-database files to publishers in the CityGrid advertising network.
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