Not only does it make shaping your sales materials much easier, but you’ll also have a leg up when it comes to how to spend money on advertising.
You might think that the reasons people buy online are the same; predominantly price. But you would be wrong. The reality is the price is way down the list. It’s a given that the online prices are typically lower, given that there is no visible overhead. Nevertheless, there are some very specific and sometimes unexpected reasons people give for purchasing online. Let’s check out 5 of the top ones. Marketing Your Online Business.
5 Top reasons why people buy online.
1) Generally, a far wider selection and choice – Most online shops are apt to carry a far wider selection of goods for sale than a brick and mortar store is able to display within their walls.
2) Social proof: reviews from other shoppers – People do care about what others think, especially when it comes to parting with their cash for a product or service. They don’t want to be the first one to eat an oyster, so to speak, and give sometimes unmerited trust to online reviews.
3) It’s a huge time saver – In a day and age when none of us have a spare moment to call our own, the ability to shop from you’re your desk or your phone while vegging out on the couch is a blessing. Not only does this save us from needing to venture out in our cars, burn gas, and drive all over town, the very idea of doing it all form home and having it delivered to our door is appealing.
4) Free shipping – One of the top reasons people offer for buying online is the ability to get free shipping. In many cases, it’s been proven that free shipping trumps even a more lucrative price discount! Go figure!
5)Drop-dead easy returns – In the unlikely event you don’t care for your item, having a great guarantee together with a no-hassle return policy often is the tipping point when it comes to buying online!