There are hundreds of millions of businesses around the globe. Everyone’s doing it, but how many would you call it different?
Most people can name only two or three who distinguished and succeeded from their competition. The reason behind this is that for their business to be successful, people in charge of most businesses think they must follow the same cut-in-stone blueprint.
That couldn’t be any further from the facts.
Why Being “Like Everybody Else” Doesn’t Work
You’re probably well aware that customers choose to do business with your company for any number of reasons, but have you ever thought about why they don’t do business with your competitors?
The top reasons all point to your business being different. Whether it’s a service, the quality of your work or even something as seemingly minuscule as a smiling receptionist, your company does something that makes your customers prefer you.
If one day you chose to be just like one of your competitors, do you think that your customers would still come to your business for their needs?
This is the chief reason that businesses that become just like their competitors end up losing customers. They lose the thing that makes them unique, which means they lose one of the few clear advantages that they had over everybody else.
This is why being the same doesn’t work.
Success Means Capitalizing on What Makes Your Business Unique
The most successful companies have always offered something different from what their competitors did. It may have been lower prices, friendlier customer service representatives, unforgettable advertising campaigns or a unique character personality that represents them.
While the list of what could separate your business and make it unique could be as long as you wanted, the only way to know why customers prefer your business is to do one thing: listen to your customers.
The Road Map to Being the Best at Being Different
The first step to being different is to learn what already makes your business different from your competition.
As mentioned earlier, listening to your customers ‘ voices is vital when doing this. If you don’t, your tactics may be unsuccessful at all but drive away your established base of business.