If you want a strong brand to inspire your customers and staff alike and have the potential to grow to huge heights, what’s the first place you should start?
Most people are going to think of the ‘ logo. ‘ While this is pretty much getting ahead of you, there are definitely better places to start.
And precisely, where a mission statement needs to be started.
What is a Mission Statement and Why Does it Matter
Your mission statement is essentially a brief summary of your business and what you aim to accomplish. This is not so much about what you do as it why you do it and how you do it.
For example, Coca Cola’s mission statement is not: “to make money from selling sugary drinks”. Instead, it is:
“Our mission is: To refresh the world in mind, and spirit. To inspire moments of optimism and happiness through our brands and actions.”
This is important because that’s an idea that you can much more easily get behind. At the same time, this makes it much easier for them to start visualizing their marketing campaigns and to create something that will really inspire people.
It’s out of this initial statement that the company has gone on to create logos that look refreshing, and cheerful. And it has helped them envisage marketing campaigns like their Christmas adverts.
The same applies to any business: you need to understand what you are trying to achieve in order to know what message you are trying to convey in your branding. Not only does the logo reflect what you are doing: it evokes a feeling and encourages the imagination.