Now it’s time for the fun stuff to create a logo and find other materials.
The function of your logo is essentially to bring your company visual identity. If you choose your logo correctly, it should be immediately recognizable and people should know how to connect with your brand and company to anything with that icon.
Again, with your logo design, you also need to be a little imaginative and somewhat pragmatic.
Creating Your Business Logo
Consider the following criteria for your logo creation. Your logo should be:
So straight away you want to avoid anything that is going to be clichéd or derivative. Forget anything that includes a globe, a light-bulb or a tick – they’ve been done to death.
Simple is better because you need to come up with something that people can copy (remember what we said about kids drawing Nike ticks onto their homework diaries?). This also makes your logo more versatile which means that you’ll be able to use it in more places.
Think about it this way: your logo isn’t just going to be used on your website or on your own products. Sometimes, it’s going to need to be on a banner on someone else’s website. Sometimes it might be on the packaging. In this case, it’s going to need to be a different size or it might even have to be black and white. You might need to use a ‘silhouette’ of your logo.
So ask yourself: does the logo look just as good when you use it as a silhouette? Much smaller? In black and white?
Finally, make sure that your logo expresses everything you want to say about your business. That means not only communicating the niche, the industry and the kinds of products and services you’ll be selling – but also the mission statement and the emotion. This is why you need to come up with your mission statement before your logo.