CONNECTED TV ADVERTISING
Your business. On the big screen.
The shows they love. The screen they watch. A new place to discover your business.
Reach relevant households through streaming TV, with a strategy built around your audience, your market, and your goals.
Start with a conversation with Paul Conant.
Big-screen presence.
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Focused audiences.
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Measurable activity.
TV HAS CHANGED. YOUR OPTIONS HAVE TOO.
Streaming TV.
Let’s make it simple.
Connected TV, or CTV, is television delivered through an internet-connected device. Your video ad can appear in ad-supported streaming content on the living-room screen.
01 / AUDIENCE
Find your people.
Shape your campaign around geography and relevant audience signals, so your budget has a clear focus.
02 / CREATIVE
Give them a reason.
A clear message. A memorable commercial. A next step worth taking. We’ll look at what you have and what you need.
03 / MEASUREMENT
Know what to watch.
Set the goals before launch. Review delivery, reach, and available attribution to understand how CTV contributes to your marketing.
GIZOOM’S APPROACH
Another channel.
One business goal.
Your TV campaign should make sense alongside everything else you’re doing.
We start with your customers, your offer, and your current marketing. Then we look at where streaming TV could help, what a useful test would cost, and how we’d evaluate it.
Paul Conant
Founder, Gizoom Consulting · Scottsdale, AZ
GOOD QUESTIONS. STRAIGHT ANSWERS.
Before you take the screen.
No. CTV can focus on defined markets and audiences. Whether it makes sense for your business depends on your budget, your offer, and the people you need to reach.
There isn’t one price that fits every campaign. Geography, audience, creative, and campaign length all matter. We’ll talk through your goals and scope before recommending a budget.
You don’t need one to start the conversation. We can review existing video and discuss what needs to be created or adapted for a TV campaign.
Yes. CTV can introduce your business on TV while search and social give interested customers other ways to find you. We’ll discuss how the channels fit together and which measurement options are available.
No. Results depend on your audience, offer, creative, budget, and follow-up. We’ll agree on realistic objectives and a way to evaluate the campaign before it starts.
LET’S TALK ABOUT YOUR BUSINESS
Could your next customer find you on TV?
Let’s look at your audience, your goals, and whether CTV belongs in your marketing mix.