Why do you have to go to the trouble of creating or getting your product from all these different elements?
Simple: because you will now try to make sure your product is ‘ everywhere ‘ and you will try to take every opportunity to increase the visibility and popularity of your brand. Much of this will happen on social media, where you need to look at each post, for example, and feel the same.
Your website will be the main location where you will be showing off your brand, but when someone visits your Facebook page or your Twitter page, you need to make sure they have the exact same logo, the same username, the same cover image and the same type of content. All of this will further strengthen your brand’s impressions and make them much more impressed and more likely to click ‘ Like. ‘
Now you could write an entire ebook just on marketing, so we won’t do that here. We will, however, touch briefly on how you’re going to enhance your brand through a few internet marketing strategies.
To begin with, then, you’re going to create all those social media sites and ensure that you have prominent branding on each of them. At the same time though, you also need to ensure that your social media pages are providing value that’s relevant to your industry. This will reflect on your business and it will encourage more people to follow and share your content.
Think about your ‘value proposition’ and your mission statement and try to evoke this through your social media. Show images and posts that will inspire and move people and get them to really get behind your brand.
And why not show a little bit of behind-the-scenes stuff too? This works particularly well if you have a ‘personal brand’ (meaning that you use your own name and likeness) but even for start-ups, this is a good way to show the energy and enthusiasm behind what you do.
Another important tool for your marketing will be creating a mailing list and a blog. These both allow you to use ‘content marketing’, which is what will bring people to your site and get people to read your content regularly. Here you need to think about what will bring people to your business in searches but also how you can further sell people on your vision and get them behind what you do.
Video also creates lots of great opportunities and especially if you choose to create a campaign or an event that will translate well to this medium.