“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”—Colin Powell
It sounds great, but when you get down to it, it can leave most of us at a loss to develop and implement your own content marketing strategy as to what exactly to do next.
Everyone knows that the secret to the kingdom these days is great content, but what steps and attention do you need to concentrate on in order to make it sing? Look at seven steps towards a vibrant and effective marketing plan for content!
7 Steps to an effective content marketing plan that will drive visitors and conversions:
Determine your audience – Finding out whom your ideal audience is turning out to be a necessary first step in deciding how to market to them. This can be done in a variety of ways; looking at customer behaviors, comments, requests, social interaction, polls and more. Once you’ve established your brand demographic, a lot more becomes possible. You’ll have more targeted content, ads, and very likely more conversions.
Define both short and long term goals
Are you trying to build an audience for a certain type of product or service? What are the steps you’ll take to get to that point? You need to know what you want both short term and long term if you want to reach your ultimate goals.
Set the types of content you’ll be producing
There are many different types of content you can craft: blog posts, articles, videos, podcasts, infographics, and other assorted visual content. Go into this stage of your planning with both eyes wide open, looking for ways that your content can intertwine and serve multiple channels.
Create an editorial calendar
Committing to a set schedule does several things to help you. First, your audience will come to expect (and hopefully look forward) to hearing from you, and it will allow you to develop consistency and train Google to expect new and wonderful content form your end, which will help rankings.
Craft with SEO in mind
The days of blatantly writing an SEO-optimized page are over, but that doesn’t mean you don’t follow a few tried and true principles that will still help your content rank well and be shared.
Set up analytics to evaluate your effectiveness
If you don’t already have some sort of analytics program set up, now’s the time to do it. Even Google analytics will be fine; you just need to be able to see and understand your metrics and decide from this what’s working and what’s not.
Build a promotion plan for your content
It makes no sense to go to all the trouble of creating great content if no one’s going to see it. Craft a promotion and cross-promotion plan for all your content, making sure to include the social media aspect. You’ll be glad you did!