Having a name, a website and a logo for your company for some people is one of the most enjoyable aspects of starting a new business. This is a creative process that allows you to put your organization with a unique stamp. If you’re a ‘ creative type ‘ and you’re loving drawing, you’ll definitely get a kick out of it.
But what if you’re not a kind of creative? What if you don’t know how to create your own logo and don’t know where to start?
This recipe will help…
Create a Moodboard
A mood board is simply a collection of images that relate to your brand, that inspire you and that you want to take cues from. Some of these images might be logos from competing brands, others might be photos of things you’ve seen and just like the looks of. You might choose images that relate to you personally or you might pick things that represent what you’re trying to achieve.
Either way, this then puts all of these sources of inspiration in one place. Now, when you glance over the page you’ll be able to get a kind of ‘visual direction’ for your logo and it should start those creative juices flow.
The Next Step
The next step in the process is then simply to combine these various images into some unique configurations. Take the different elements and try putting them together – or finding ways to work them into the text of your company name.
You should have a few different concepts left with you, which you will then take away and demonstrate to others. Get a vote on which ones work best and take this into consideration – after all, your logo is not ‘ for you ‘ it’s for your audience!