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10 Common Advertising Phrases to Avoid and Why

Navigating the ever-evolving landscape of advertising regulations can be tricky. To help you stay compliant with FTC guidelines, here are ten common advertising phrases that you should avoid, along with explanations for why they can be problematic. Remember, always consult with an attorney to ensure your marketing practices align with legal standards. Yeah, it’s getting […]

Understanding FTC Advertising Guidelines: What You Can and Can’t Say

In today’s competitive marketplace, advertising plays a crucial role in attracting customers and driving sales. However, it’s essential to ensure that your marketing practices comply with regulatory standards set by authorities like the Federal Trade Commission (FTC). Recently, the FTC has intensified its scrutiny on certain advertising claims, particularly those that can be misleading or […]

The Good, The Bad, and The Ugly in Marketing

As a business owner, your primary focus is providing excellent products or services. However, in the digital age, maintaining an effective online presence is crucial. Unfortunately, many businesses fall into the trap of spending exorbitant amounts on marketing agencies that promise the world but deliver little. Let’s explore some common mistakes and offer tips to […]

Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content

Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, attract more visitors, and increase conversions. Rejuvenating Underperforming Content: Start […]

The Power of the Three Pillars: Building Business Growth with Operations, Marketing, and Sales

The path to business growth isn’t a straight line; it’s a multifaceted journey that requires a solid foundation in three key areas: Operations, Marketing, and Sales. At Gizoom, we call these the Three Pillars of Business Growth. Operations ensure that your business runs smoothly, while Marketing helps you reach your target audience. Sales, the final […]

Decoding the Value of a Fractional CMO for Entrepreneurs

If you’re an entrepreneur grappling with the complexities of marketing, you’re likely aware of its critical role in business growth. Marketing not only helps you connect with your target market but also drives customer engagement and differentiation. However, effective marketing isn’t straightforward; it requires a significant investment of time, resources, and expertise. The Case for […]

Say No to Hidden Fees and Kickbacks: Transparent Marketing with Gizoom Marketing & Consulting

In the marketing world, it’s not uncommon to come across agencies that are more interested in lining their pockets than helping your business grow. These agencies often hide fees and may even receive kickbacks from your ad spend, further eating into your marketing budget. At Gizoom, we believe in transparent marketing. Our approach to marketing […]

Cut the Waste: Efficient Ad Spending with Gizoom Marketing & Consulting

With the ease of digital marketing, it’s tempting to throw money at multiple channels and hope for the best. However, without a clear strategy, you could be wasting your ad spend without seeing any significant results. At Gizoom, we aim to put an end to this reckless marketing by focusing on effective and efficient ad […]

Steering Clear of Reckless Marketing: Why A Strategic Approach Matters

In the digital age, it’s easier than ever to spend money on marketing. With just a few clicks, you can have ads running on social media, search engines, and more. However, just because it’s easy doesn’t mean it’s effective. Reckless marketing can burn through your budget without delivering the results you need. At Gizoom, we […]

The Importance of a Solid Foundation: Operations, Marketing and Sales

In the world of business, recklessly throwing money at marketing efforts without a solid foundation is akin to constructing a building on sand. For any organization seeking growth, it is essential to first establish a solid foundation in Operations, Marketing, and Sales. The three pillars, Operations, Marketing, and Sales, form the backbone of any successful […]

Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers

In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have found a powerful tool to connect with […]

Boost Customer Loyalty & Engagement: The Revolution of Reward Systems via Mobile Apps

As businesses vie for customer attention in an increasingly crowded marketplace, fostering customer loyalty has never been more critical. Traditionally, businesses have relied on loyalty programs to encourage repeat purchases and build a loyal customer base. These programs typically involve points collection cards or similar reward systems. However, with the advent of mobile apps, loyalty […]

Bridging Marketing and Customers through Mobile Apps: A Direct Channel for Success

In the era of digital marketing, businesses have a plethora of platforms to reach out to their customers – websites, social media, emails, and more. However, with the growing popularity and utility of mobile apps, businesses have found an even more direct and effective channel to market their products and services. Let’s delve into how […]

Transforming Customer Service with Mobile Apps: The Future is Here

In today’s rapidly evolving digital landscape, businesses are presented with a unique challenge: delivering exceptional customer service in an increasingly virtual marketplace. As customer interactions move online, providing timely, personalized, and efficient support becomes more critical — and more complex — than ever. Enter mobile apps, the transformative solution that can revolutionize the way businesses […]

Your 24/7 Business Ally: The Power of Mobile Apps

In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have seamlessly integrated into every aspect of our lives, from online […]

Redefining Media Measurement: A Path to a Brighter Future

In today’s unpredictable business environment, the pressures on CMOs, their media partners, and analytics providers are mounting. Every marketing and advertising dollar must be meticulously allocated, and budgets are under constant scrutiny. While the knee-jerk reaction may be to slash budgets, such a strategy is usually misdirected. Instead, the key lies in smarter media spending […]

The 6 Crucial Steps You Need to Know When Attempting a Rebrand

Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. But where do you start? […]

Beyond Success: Embracing Significance in Your Life

I’d like to share a personal thought that I believe can add an extra layer of depth to your journey. It’s about the weighty words: Success and Significance. These two concepts, though they may seem intertwined, are not interchangeable. Let’s break it down together. Our society tends to venerate success, painting a picture of glittering […]

Google Unveils New Policy Changes for Google Business Profile: What You Need to Know

Google has been integral in transforming the way businesses operate online. As a platform that constantly evolves and updates, it has recently announced some changes to the Google Business Profile policies. The changes aim to create an online space where businesses can better represent themselves and protect their image. Here’s everything you need to know […]

Seeing the Forest Beyond the Trees: The Power of Strategic Business Planning

In the great landscape of entrepreneurship, it’s often all too easy to find ourselves lost in the weeds, surrounded by all sorts of minutiae. The day-to-day operational details have a sneaky way of obscuring our vision, much like dense foliage hiding the panorama of the forest. This phenomenon, the inability to see the forest for […]