How to Sign Up Your Business for Google Guaranteed: A Step-by-Step Guide

Google My Business

Google Guaranteed is a certification program that helps businesses build trust with potential customers. This badge appears on your Google Local Services ad and assures customers that Google has vetted your business. In this guide, we’ll walk you through the detailed steps to sign up your business for Google Guaranteed and discuss common problems you might encounter.

What is Google Guaranteed?

Google Guaranteed is part of Google’s Local Services Ads. When your business is Google Guaranteed, it means that Google backs your services with a satisfaction guarantee. If a customer is unsatisfied with your work, Google may refund the amount paid for the service, up to a specific limit. This badge can significantly enhance your credibility and attract more customers.

Step-by-Step Guide to Signing Up

Step 1: Check Eligibility

Before you start, make sure your business is eligible for Google Guaranteed. Typically, this program is available for home service businesses such as plumbers, electricians, and landscapers. Visit the Google Local Services Ads page to see if your business type is listed.

Step 2: Create a Google My Business Account

If you don’t already have a Google My Business (GMB) account, create one. Follow these steps:

  1. Go to the Google My Business website.
  2. Click on “Manage now.”
  3. Sign in with your Google account or create one.
  4. Enter your business name, address, and other required details.
  5. Verify your business by following the instructions provided by Google (usually via postcard, phone, or email).

Step 3: Sign Up for Google Local Services Ads

Once your GMB account is set up, sign up for Local Services Ads:

  1. Visit the Google Local Services Ads page.
  2. Click on “Get Started.”
  3. Enter your business information, including your service area, business hours, and job types you offer.
  4. Set your weekly budget for ads.

Step 4: Complete the Background Check

Google requires a background check for the business owner and possibly employees. This process can include:

  1. Identity verification
  2. Criminal background check
  3. Business insurance verification

You’ll need to provide your Social Security Number (SSN) or Employer Identification Number (EIN) and relevant business documents. Google partners with third-party companies like Pinkerton or Evident to conduct these checks.

Step 5: Submit License and Insurance Information

To become Google Guaranteed, you must provide proof of licensing and insurance. Gather the following documents:

  1. Business license
  2. Trade licenses (if applicable)
  3. Proof of general liability insurance

Upload these documents to your Google Local Services Ads account.

Step 6: Wait for Approval

After submitting all the required information and completing the background check, wait for Google to review your application. This process can take a few weeks. Google will notify you via email about the status of your application.

Common Problems and How to Solve Them

While the process seems straightforward, businesses often encounter several issues:

Delays in Background Checks

Problem: Background checks can take longer than expected, delaying your approval.

Solution: Ensure all information provided is accurate and complete. Follow up with the background check provider if there are delays.

Verification Issues

Problem: Trouble verifying your business address or phone number.

Solution: Double-check the details you entered during GMB setup. Ensure your business address matches the one on your official documents. Contact Google support for assistance if needed.

Incomplete Documentation

Problem: Missing or incorrect documentation can lead to application rejection.

Solution: Carefully review the requirements and ensure you upload all necessary documents. Keep copies of everything submitted for your records.

Budget Setting

Problem: Setting an unrealistic budget for Local Services Ads.

Solution: Research typical advertising costs in your industry and area. Start with a modest budget and adjust based on ad performance and customer response.

Communication Breakdown

Problem: Lack of communication or updates from Google during the application process.

Solution: Regularly check your email for updates from Google. If you don’t hear back within the expected time frame, contact Google support for an update.

Signing up for Google Guaranteed can significantly boost your business’s credibility and customer trust. By following this detailed guide and preparing for potential challenges, you can navigate the application process smoothly. Remember, patience and thoroughness are key to becoming Google Guaranteed. Good luck!

If you need further assistance, don’t hesitate to reach out to Google support or reach out at and we will be more than happy to assist.