Content Marketing | Gizoom Consulting

Published On - May 7, 2025

The Hidden Growth Killers Lurking Inside Most Businesses (And How to Find Them Before They Find You)

Let’s get something straight: most businesses don’t die because of their competitors. They die from within. They grow fast, hit a ceiling, and suddenly — nothing works like it used to. The team’s overwhelmed. Margins vanish. The founder’s carrying everything on their back. It’s not sabot...

Published On - May 7, 2025

Thinking of Selling Your Business? Why Growth Strategy Matters More Than Valuation

When you’re thinking about selling your business, there’s one question on your mind: What’s it worth? But here’s the harsh truth: What your business makes today isn’t as important as what it’s capable of tomorrow. If you’re only focused on immediate valuation, you’re leavin...

Published On - May 6, 2025

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, RemarketingTags: business growth expert, growth marketing strategy, growth strategy, strategic consulting

Growth Strategy Doesn’t Have to Be a Gut Check

(A candid letter to the overworked founder, the stuck CEO, and the ambitious startup.) Let’s talk about that thing that keeps entrepreneurs up at night: growth. Not the cute kind of growth with a hockey stick graph and balloons. I’m talking about the gritty, real-deal scaling up. The kind where ...

Published On - April 17, 2025

Benchmarking What Works: How Winning Brands Measure Ad Effectiveness

By Paul Conant, Strategic Marketing Consultant & Founder of Gizoom Consulting Let’s get real: most business owners know they need marketing… but don’t have a clue if it’s actually working. Sound familiar? According to a February 2025 study by DISQO and AdExchanger, only 27% of advertiser...

Demise: MySpace – The Pioneer That Lost Its Way

Published On - January 10, 2025

Paul Conant Content Marketing, Marketing Strategy, Online Marketing, Social Media MarketingTags: Facebook, MySpace, Social Media, social media pioneer

Demise: MySpace – The Pioneer That Lost Its Way

It’s the early 2000s, and a new kind of world is emerging—a world where people can connect, share, and broadcast their lives online. At the forefront of this revolution is a website called MySpace. For millions, MySpace isn’t just a website; it’s a digital home. Friends post on each other’...

Published On - December 31, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Marketing

Expert Insights into AI Content Detectors

As technology evolves, businesses increasingly rely on artificial intelligence (AI) to optimize processes, including content creation. However, distinguishing between human-written and AI-generated content has become a crucial aspect of maintaining authenticity and trust in the digital landscape. Wh...

Published On - December 31, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy

What Does Google’s November Core Update Mean for 2024 and Beyond?

Over the years, Google has introduced numerous core updates, each designed to enhance search quality and user experience. The most recent November Core Update, completed on December 5, is no exception. This update aims to refine search results further, potentially reshaping site rankings both immedi...

Published On - November 15, 2024

Paul Conant Content Marketing, Online Marketing, SEO, Social Media MarketingTags: avoiding copyright scams, copyright protection for authors, copyright registration guide, secure intellectual property

Understanding Copyright: Protecting Your Words, Your Way

Imagine this: you pour your heart into a manuscript. Late nights, endless coffee, and a few “aha” moments later, you’ve got a book that’s ready to see the light of day. But as you step into the world of publishing, there’s a lurking villain authors rarely think about until it’s too late�...

Published On - November 11, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, Social Media MarketingTags: business failure lessons, Motorola history, Motorola rise and fall, smartphone evolution, technology industry changes

Demise: Motorola – A Pioneer That Missed the Call of the Future

Once upon a time, Motorola was the undisputed king of communication. The company didn’t just dominate the mobile phone market; it created it. If you think back to the iconic days of the “brick phone,” or even the ultra-sleek Motorola Razor, it’s hard to believe that the company that helped b...

Published On - November 5, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Marketing, SEO, Social Media MarketingTags: Borders bankruptcy story, Borders bookstore history, E-commerce vs. brick-and-mortar, Lessons from Borders’ closure, Retail adaptation challenges

Demise: Borders – The Bookstore Giant That Lost Its Chapter

There was a time when walking into a Borders bookstore was like stepping into a literary wonderland. Shelves lined with bestsellers, classics, and new releases invited readers to browse, explore, and discover. With cozy reading nooks and coffee shops nestled inside, Borders wasn’t just a place to ...

Demise: Nokia – The Rise, Fall, and Missed Opportunities of a Mobile Giant

Published On - October 30, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Social Media MarketingTags: innovation in technology, mobile phone industry history, Nokia downfall, Nokia strategic missteps, smartphone revolution

Demise: Nokia – The Rise, Fall, and Missed Opportunities of a Mobile Giant

There was a time when Nokia ruled the mobile phone world. In the late 1990s and early 2000s, it was hard to imagine life without a Nokia phone in your hand or pocket. The Finnish company wasn’t just a leader; it was a symbol of global connectivity, innovation, and reliability. Its phones were inde...

Published On - October 28, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Social Media MarketingTags: business failure case study, e-commerce impact on retail, retail industry lessons, toy store history, Toys "R" Us downfall

Demise: Toys “R” Us – How a Retail Empire Lost Its Way

In the late 1980s and early 1990s, walking into a Toys “R” Us was like stepping into a child’s wonderland. The aisles were packed with every toy imaginable—from action figures and dolls to bikes, board games, and the latest video game consoles. It wasn’t just a store; it was an exp...

Published On - October 25, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, SEO, Social Media MarketingTags: Blockbuster collapse, business failure lessons, Netflix vs Blockbuster, rise and fall of Blockbuster, video rental industry history

Demise: Blockbuster – Where Arrogance Met Opportunity, and Failed

It’s the mid-90s. You’ve had a long day, and like millions of others, you find yourself in the comforting glow of a Blockbuster Video store, wandering the aisles, searching for the perfect movie for a night in. It’s a ritual—a small joy, even. Rows of VHS tapes, then DVDs, line the walls in ...

Published On - October 23, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Social Media MarketingTags: business failure, Commodore 64, Commodore Computers, Personal computing history, Technology innovation

Demise: Commodore Computers – From Innovation to Oblivion

Flashback, early 1970s and you’re sitting in a school classroom or maybe a hobbyist’s basement. There’s a rectangular box on the table—a computer—but it’s nothing like the sleek, polished devices we know today. This is Commodore. The brand that was once poised to rule the world of person...

Published On - October 21, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Social Media MarketingTags: 90s streetwear, brand evolution, business failure, innovation lessons, Starter jacket

The Rise and Fall of Starter: From the Court to the Clearance Rack

Imagine this: it’s the early 1990s. You’re a kid who’s finally saved enough money for the holy grail of streetwear—a Starter jacket. Satin, embroidered logos, and that little star on the back—this thing was more than a jacket, it was a symbol. Starter wasn’t just a brand, it was a moveme...

Published On - October 7, 2024

Paul Conant Blogging, Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: business journey, Digital Consultancy, Entrepreneur, entrepreneurship, Gizoom, SEO, Website development

Confessions of an Accidental Entrepreneur: My Life Skating on Thin Ice

Introduction: The Early Years (1978 to 1982) It all kicked off in 1978 when I was an 11-year-old paperboy with a fascination for all things tech. While delivering newspapers, mowing lawns, shoveling driveways, and stuffing envelopes for my neighbors—I was the neighborhood’s one-stop shop for...

Published On - September 26, 2024

Paul Conant Content Marketing, Marketing Strategy, Online Business, Online MarketingTags: Advertising, digital ads, Digital Marketing, Key Performance Indicators, KPIs, Marketing Strategy

Understanding Marketing KPIs: A Guide for Strategic Decision-Making in Digital Advertising

In the ever-evolving landscape of digital marketing, understanding and leveraging key performance indicators (KPIs) is essential for any marketing strategy. As sales representatives approach businesses with the latest advertising products, it’s vital to remember that they are not strategists, mark...

Published On - August 29, 2024

Paul Conant Content Marketing, Marketing Strategy, Online Marketing, Social Media MarketingTags: Digital Marketing, Marketer, Marketing, Marketing Strategy, Online Marketing

Why Most Marketing Is a Gimmick (And How Salespeople Are Selling You the Wrong Solutions)

The Illusion of Marketing and Sales Let’s face it—marketing is often little more than smoke and mirrors. We’re all familiar with the glitzy ads, the catchy slogans, and the flashy campaigns that promise the moon but deliver a sliver of cheese. But here’s the truth: much of what’s sold to y...

Published On - January 23, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, SEOTags: Gizoom, Marketing Strategy, Online Marketing, SEO, SEO Strategy

Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content

Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, at...

Published On - August 7, 2023

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online MarketingTags: Brand, Business Strategy, Marketing Strategy, Rebranding

The 6 Crucial Steps You Need to Know When Attempting a Rebrand

Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. ...

Published On - July 17, 2023

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Marketing, SEO, Social Media MarketingTags: Business growth, Gizoom, Marketing Strategy

Empowering Digital Excellence: The Gizoom Way

At Gizoom, we have a vision and a mission that guide us in everything we do. Our vision is to be the Pinnacle of Innovation, the go-to choice for discerning clients and talented individuals. Our mission is to empower our clients and our team to excel in a digitized world. Every day, we are driven [&...

Published On - January 27, 2023

Paul Conant Content Marketing, SEO, Social Media MarketingTags: Content Marketing, SEO, social media marketing, Visual Content

Visual Content: One Of The Best Way To Assist Your Business

The Internet is gaga for visual content if you need more proof, look no further than the fastest-growing sites over the past few years. Pinterest, Twitter, YouTube and more have won the market well and are set to deliver a steady stream of visual content around the clock to a phone near you. This pr...

Published On - December 18, 2022

Paul Conant Content Marketing, Marketing StrategyTags: Business Strategy, Mission Statement

Let Us Start With The Mission Statement Of Your Business

For many of us, the word product reflects two things: a name and a logo. In reality, this is not the most important thing for your company, however, nor is it what you need to think first when you set out to create your brand. So what’s the most imp...

Published On - November 7, 2022

Paul Conant Content Marketing, Online Marketing, SEOTags: Content Marketing, Marketing Strategy, Online Marketing

How To Enhance Your Brand With Content Marketing Plan?

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”—Colin Powell It sounds great but it will leave most of us at a loss as to what to do next as we create and execute a marketing plan for the content. Everyone knows that the Throne ‘s [&h...

Growth Strategy Doesn’t Have to Be a Gut Check

Expert Insights into AI Content Detectors

What Does Google’s November Core Update Mean for 2024 and Beyond?

Understanding Marketing KPIs: A Guide for Strategic Decision-Making in Digital Advertising

Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content

The 6 Crucial Steps You Need to Know When Attempting a Rebrand

Let Us Start With The Mission Statement Of Your Business

How To Enhance Your Brand With Content Marketing Plan?

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