Business StrategyMarketing Strategy
There was a time when Pan American World Airways, better known as Pan Am, wasn’t just an airline—it was a symbol of global travel, prestige, and American innovation. The blue globe logo, the iconic clipper names, and the sleek white aircraft soaring across the skies were synonymous with luxury and international travel. In the mid-20th […]...
BloggingOnline MarketingSEOSEO Testing
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Business StrategyMarketing StrategyOnline BusinessOnline MarketingSocial Media Marketing
In its heyday, Tower Records was more than just a store—it was a cultural institution. For music lovers around the world, Tower Records wasn’t simply a place to buy albums; it was a destination. Tower Records’ flagship store on Sunset Boulevard in Los Angeles was an iconic landmark, and their stores were known for their […]...
Content MarketingOnline MarketingSEOSocial Media Marketing
Imagine this: you pour your heart into a manuscript. Late nights, endless coffee, and a few “aha” moments later, you’ve got a book that’s ready to see the light of day. But as you step into the world of publishing, there’s a lurking villain authors rarely think about until it’s too late—copyright. Here’s the thing: […]...
Business StrategyContent MarketingMarketing StrategyOnline BusinessOnline MarketingSocial Media Marketing
Once upon a time, Motorola was the undisputed king of communication. The company didn’t just dominate the mobile phone market; it created it. If you think back to the iconic days of the “brick phone,” or even the ultra-sleek Motorola Razor, it’s hard to believe that the company that helped bring mobile phones into the […]...
Online MarketingRatingsSEOSocial Media Marketing
In today’s competitive market, advertising plays a crucial role for small businesses aiming to enhance their visibility and reach. Limited budgets can often be a hurdle, but advertising on a budget is not only feasible—it’s essential. Harnessing cost-effective strategies allows you to promote your business online for free, ensuring that your brand stands out without […]...
SEO
Knowing how to find unique visitors in Google Analytics is an important skill for anyone who owns a website or works in digital marketing. The unique visitors metric is a key indicator of how far your website reaches and how effective it is. Unlike total visits, which count every time a page is loaded, unique […]...
Business StrategyContent MarketingMarketing StrategyOnline MarketingSEOSocial Media Marketing
There was a time when walking into a Borders bookstore was like stepping into a literary wonderland. Shelves lined with bestsellers, classics, and new releases invited readers to browse, explore, and discover. With cozy reading nooks and coffee shops nestled inside, Borders wasn’t just a place to buy books—it was an experience. The chain had […]...
Business StrategyContent MarketingMarketing StrategyOnline BusinessSocial Media Marketing
There was a time when Nokia ruled the mobile phone world. In the late 1990s and early 2000s, it was hard to imagine life without a Nokia phone in your hand or pocket. The Finnish company wasn’t just a leader; it was a symbol of global connectivity, innovation, and reliability. Its phones were indestructible, stylish, […]...
Business StrategyContent MarketingMarketing StrategySocial Media Marketing
In the late 1980s and early 1990s, walking into a Toys “R” Us was like stepping into a child’s wonderland. The aisles were packed with every toy imaginable—from action figures and dolls to bikes, board games, and the latest video game consoles. It wasn’t just a store; it was an experience, a place where kids […]...
Business StrategyContent MarketingMarketing StrategySEOSocial Media Marketing
It’s the mid-90s. You’ve had a long day, and like millions of others, you find yourself in the comforting glow of a Blockbuster Video store, wandering the aisles, searching for the perfect movie for a night in. It’s a ritual—a small joy, even. Rows of VHS tapes, then DVDs, line the walls in a bright, […]...
Business StrategyContent MarketingMarketing StrategySocial Media Marketing
Flashback, early 1970s and you’re sitting in a school classroom or maybe a hobbyist’s basement. There’s a rectangular box on the table—a computer—but it’s nothing like the sleek, polished devices we know today. This is Commodore. The brand that was once poised to rule the world of personal computing. It’s difficult to imagine now, but […]...
Business StrategyContent MarketingMarketing StrategySocial Media Marketing
Imagine this: it’s the early 1990s. You’re a kid who’s finally saved enough money for the holy grail of streetwear—a Starter jacket. Satin, embroidered logos, and that little star on the back—this thing was more than a jacket, it was a symbol. Starter wasn’t just a brand, it was a movement. Kids were getting robbed […]...
Business StrategyMarketing StrategyOnline MarketingSocial Media Marketing
Imagine it’s the late 1970s. You walk into a massive showroom filled with shiny new TVs, booming stereos, and state-of-the-art appliances. Circuit City is everywhere—an electric dreamscape for anyone who loves gadgets and technology. The company was a pioneer, and it felt like they were building the future. Circuit City wasn’t always the juggernaut of […]...
Marketing StrategyOnline MarketingSocial Media Marketing
In today’s fast-paced digital landscape, having a robust marketing strategy is more important than ever. At Gizoom Consulting & Marketing, we believe that a well-thought-out and data-driven marketing plan is the key to unlocking your business’s full potential. Without a clear strategy, businesses can lose focus, waste resources, and fail to reach their ideal audience. […]...
BloggingBusiness StrategyContent MarketingMarketing StrategyOnline BusinessOnline MarketingSEOSocial Media Marketing
Introduction: The Early Years (1978 to 1982) It all kicked off in 1978 when I was an 11-year-old paperboy with a fascination for all things tech. While delivering newspapers, mowing lawns, shoveling driveways, and stuffing envelopes for my neighbors—I was the neighborhood’s one-stop shop for odd jobs—I was also exploring the frontiers of early computing. […]...
Content MarketingMarketing StrategyOnline BusinessOnline Marketing
In the ever-evolving landscape of digital marketing, understanding and leveraging key performance indicators (KPIs) is essential for any marketing strategy. As sales representatives approach businesses with the latest advertising products, it’s vital to remember that they are not strategists, marketers, or branding experts. They’re excellent at selling their products, but true strategy and brand development […]...
Business StrategyMarketing Strategy
Why KPIs Matter in Modern Business In today’s data-driven business environment, understanding Key Performance Indicators (KPIs) is essential. KPIs provide measurable values that demonstrate how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. Understanding the Basics of KPIs What Are KPIs? KPIs […]...
Business StrategyMarketing StrategyOnline MarketingSEO
In today’s crowded digital space, businesses need more than flashy ads—they need a strategic partner. That’s where Gizoom Marketing & Consulting, your go-to Marketing Strategy Consultant, steps in. Whether you’re overwhelmed with marketing choices or just looking to fine-tune your strategy, we’ve got you covered. Why a Marketing Strategy Consultant Matters Running ads without a […]...
Content MarketingMarketing StrategyOnline MarketingSocial Media Marketing
The Illusion of Marketing and Sales Let’s face it—marketing is often little more than smoke and mirrors. We’re all familiar with the glitzy ads, the catchy slogans, and the flashy campaigns that promise the moon but deliver a sliver of cheese. But here’s the truth: much of what’s sold to you as “must-have” marketing is […]...
Business StrategyMarketing StrategyOnline BusinessOnline MarketingSEOSocial Media Marketing
Google Guaranteed is a certification program that helps businesses build trust with potential customers. This badge appears on your Google Local Services ad and assures customers that Google has vetted your business. In this guide, we’ll walk you through the detailed steps to sign up your business for Google Guaranteed and discuss common problems you […]...
Business StrategyMarketing StrategyOnline Marketing
Navigating the ever-evolving landscape of advertising regulations can be tricky. To help you stay compliant with FTC guidelines, here are ten common advertising phrases that you should avoid, along with explanations for why they can be problematic. Remember, always consult with an attorney to ensure your marketing practices align with legal standards. Yeah, it’s getting […]...
Business StrategyMarketing StrategyOnline Marketing
In today’s competitive marketplace, advertising plays a crucial role in attracting customers and driving sales. However, it’s essential to ensure that your marketing practices comply with regulatory standards set by authorities like the Federal Trade Commission (FTC). Recently, the FTC has intensified its scrutiny on certain advertising claims, particularly those that can be misleading or […]...
Marketing StrategyOnline MarketingSocial Media Marketing
As a business owner, your primary focus is providing excellent products or services. However, in the digital age, maintaining an effective online presence is crucial. Unfortunately, many businesses fall into the trap of spending exorbitant amounts on marketing agencies that promise the world but deliver little. Let’s explore some common mistakes and offer tips to […]...
Business StrategyContent MarketingMarketing StrategyOnline BusinessOnline MarketingSEO
Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, attract more visitors, and increase conversions. Rejuvenating Underperforming Content: Start […]...
Business StrategyMarketing Strategy
The path to business growth isn’t a straight line; it’s a multifaceted journey that requires a solid foundation in three key areas: Operations, Marketing, and Sales. At Gizoom, we call these the Three Pillars of Business Growth. Operations ensure that your business runs smoothly, while Marketing helps you reach your target audience. Sales, the final […]...
Business StrategyMarketing Strategy
If you’re an entrepreneur grappling with the complexities of marketing, you’re likely aware of its critical role in business growth. Marketing not only helps you connect with your target market but also drives customer engagement and differentiation. However, effective marketing isn’t straightforward; it requires a significant investment of time, resources, and expertise. The Case for […]...
Business StrategyMarketing Strategy
In the marketing world, it’s not uncommon to come across agencies that are more interested in lining their pockets than helping your business grow. These agencies often hide fees and may even receive kickbacks from your ad spend, further eating into your marketing budget. At Gizoom, we believe in transparent marketing. Our approach to marketing […]...
Marketing StrategyOnline Marketing
With the ease of digital marketing, it’s tempting to throw money at multiple channels and hope for the best. However, without a clear strategy, you could be wasting your ad spend without seeing any significant results. At Gizoom, we aim to put an end to this reckless marketing by focusing on effective and efficient ad […]...
Business StrategyMarketing Strategy
In the digital age, it’s easier than ever to spend money on marketing. With just a few clicks, you can have ads running on social media, search engines, and more. However, just because it’s easy doesn’t mean it’s effective. Reckless marketing can burn through your budget without delivering the results you need. At Gizoom, we […]...
Business StrategyMarketing Strategy
In the world of business, recklessly throwing money at marketing efforts without a solid foundation is akin to constructing a building on sand. For any organization seeking growth, it is essential to first establish a solid foundation in Operations, Marketing, and Sales. The three pillars, Operations, Marketing, and Sales, form the backbone of any successful […]...
Business StrategyMarketing StrategyOnline BusinessOnline Marketing
In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have found a powerful tool to connect with […]...
Marketing StrategyOnline MarketingSEO
As businesses vie for customer attention in an increasingly crowded marketplace, fostering customer loyalty has never been more critical. Traditionally, businesses have relied on loyalty programs to encourage repeat purchases and build a loyal customer base. These programs typically involve points collection cards or similar reward systems. However, with the advent of mobile apps, loyalty […]...
Marketing StrategyOnline MarketingSEO
In the era of digital marketing, businesses have a plethora of platforms to reach out to their customers – websites, social media, emails, and more. However, with the growing popularity and utility of mobile apps, businesses have found an even more direct and effective channel to market their products and services. Let’s delve into how […]...
Marketing StrategyOnline MarketingSEOSocial Media Marketing
In today’s rapidly evolving digital landscape, businesses are presented with a unique challenge: delivering exceptional customer service in an increasingly virtual marketplace. As customer interactions move online, providing timely, personalized, and efficient support becomes more critical — and more complex — than ever. Enter mobile apps, the transformative solution that can revolutionize the way businesses […]...
Business StrategyMarketing StrategyOnline BusinessOnline MarketingSEOSocial Media Marketing
In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have seamlessly integrated into every aspect of our lives, from online […]...
Uncategorized
In today’s unpredictable business environment, the pressures on CMOs, their media partners, and analytics providers are mounting. Every marketing and advertising dollar must be meticulously allocated, and budgets are under constant scrutiny. While the knee-jerk reaction may be to slash budgets, such a strategy is usually misdirected. Instead, the key lies in smarter media spending […]...
Business StrategyContent MarketingMarketing StrategyOnline Marketing
Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. But where do you start? […]...
Business StrategyMarketing Strategy
I’d like to share a personal thought that I believe can add an extra layer of depth to your journey. It’s about the weighty words: Success and Significance. These two concepts, though they may seem intertwined, are not interchangeable. Let’s break it down together. Our society tends to venerate success, painting a picture of glittering […]...
BloggingOnline BusinessSocial Media Marketing
Google has been integral in transforming the way businesses operate online. As a platform that constantly evolves and updates, it has recently announced some changes to the Google Business Profile policies. The changes aim to create an online space where businesses can better represent themselves and protect their image. Here’s everything you need to know […]...
Business StrategyMarketing Strategy
In the great landscape of entrepreneurship, it’s often all too easy to find ourselves lost in the weeds, surrounded by all sorts of minutiae. The day-to-day operational details have a sneaky way of obscuring our vision, much like dense foliage hiding the panorama of the forest. This phenomenon, the inability to see the forest for […]...
Business StrategyMarketing StrategySEO
Imagine this scenario: You’ve spent considerable time and resources creating a fantastic WordPress website for your business. It’s elegant, user-friendly, and it showcases your products or services brilliantly. Then, one day, you wake up to find that your website is inaccessible, data is lost, or worse, your site has been hacked. This nightmare scenario is […]...
Business StrategyContent MarketingMarketing StrategyOnline MarketingSEOSocial Media Marketing
At Gizoom, we have a vision and a mission that guide us in everything we do. Our vision is to be the Pinnacle of Innovation, the go-to choice for discerning clients and talented individuals. Our mission is to empower our clients and our team to excel in a digitized world. Every day, we are driven […]...
Marketing StrategyOnline MarketingSEO
On the marketing landscape, a recent study found that more than 30% of professionals are amplifying their Programmatic Advertising investments! But what does this mean for your business? Today’s consumers are increasingly discerning, and Programmatic Ads provide a potent way to engage with your audience effectively. They’re affordable, adaptable, and can supercharge a standard SEO […]...
Business StrategyMarketing Strategy
In the crowded marketplace of brands, where competition for consumers’ attention and loyalty is fierce, what sets a few brands apart from the rest? How do they rise above the noise, captivate audiences, and establish themselves as industry leaders? The answers lie in understanding the key elements of brand success. Successful brands, those that leave […]...
Business StrategyMarketing Strategy
In today’s dynamic business landscape, the linchpin of success lies in one fundamental element – a well-crafted strategy. Whether your goal is to disrupt the market, create a unique niche, or drive sustainable business growth, the blueprint for achieving these objectives is your strategy. It acts as your North Star, guiding you through the labyrinth […]...
Business StrategyMarketing StrategyOnline MarketingSEO
Buckle up, folks, because we’re about to embark on a hilarious roller-coaster ride through the glitzy world of marketing and sales! Where the best marketing agencies in Scottsdale engage in dazzling feats of creativity and others… well, they more resemble an episode of American Greed. We like to call this amusing episode “Marketing Scammers.” Imagine […]...
Marketing StrategyOnline MarketingRatingsSEO
In the ever-evolving world of web development, staying on top of your website’s performance is essential for success. Enter Screpy, an AI-based web analysis tool that has revolutionized the way I monitor and optimize my websites. With its comprehensive features and user-friendly interface, Screpy has become an indispensable asset in my web development toolkit. In […]...
Marketing StrategyOnline MarketingSEO
In the fast-paced and high-stakes world of sales, quick decision-making is often a crucial part of the job. But what sets successful salespeople apart? How do they know precisely when to close a deal or when to step back? The surprising answer lies in trusting their instincts. Intuition, also known as gut instinct, plays a […]...
Marketing StrategyOnline BusinessOnline MarketingSEO
Within the vast realm of digital marketing, the true impact of small actions is often overlooked. Similar to the famous butterfly effect, where a small action in one place can trigger major consequences elsewhere, even the tiniest changes in marketing strategies can have far-reaching and disruptive effects on a company’s success. Welcome to the world […]...
Content MarketingSEOSocial Media Marketing
The Internet is gaga for visual content if you need more proof, look no further than the fastest-growing sites over the past few years. Pinterest, Twitter, YouTube and more have won the market well and are set to deliver a steady stream of visual content around the clock to a phone near you. This presents […]...
Business StrategyMarketing Strategy
Guerrilla Marketing revolves around minimal effort and whimsical tactics aimed at increasing the most extreme presence. Such techniques of minimal effort are essential because it is recommended that independent companies devote 7 to 8 percent of their income to promotion. Entrepreneurs can use the accompanying Guerrilla marketing to ensure that they get the most value […]...
Marketing StrategyOnline Marketing
If you are in a growth phase at your company, it is important to bring on a Fractional Chief Marketing Officer (CMO). What exactly is the role of a CMO? How does one help a growing company? And what are the benefits of bringing on such an executive at this stage? The answer: A CMO […]...
Content MarketingMarketing Strategy
For many of us, the word product reflects two things: a name and a logo. In reality, this is not the most important thing for your company, however, nor is it what you need to think first when you set out to create your brand. So what’s the most important thing?...
Marketing StrategyOnline Marketing
The first step in developing a successful inbound advertisement project is to create something to sell prospective customers or consumers. You have to tell them how your company can profit, and with marketing deals, you’re doing that....
Content MarketingSEOSocial Media Marketing
If you need more evidence, look no further than the fastest-growing sites over the past few years, the Web is gaga for visual content. Facebook, Instagram, YouTube and more have captured the market well and are set to deliver a steady stream of visual content around the clock to a phone near you. This poses […]...
Business StrategyMarketing Strategy
Now it’s time for the fun stuff to create a logo and find other materials. The function of your logo is essentially to bring your company visual identity. If you choose your logo correctly, it should be immediately recognizable and people should know how to connect with your brand and company to anything with that […]...
Content MarketingOnline MarketingSEO
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”—Colin Powell It sounds great but it will leave most of us at a loss as to what to do next as we create and execute a marketing plan for the content. Everyone knows that the Throne ‘s […]...
Podcast
Will Rogers From C2ProMedia And Paul Conant Talk Video In Your Marketing – The Business Unplugged Podcast...
Business StrategyMarketing Strategy
The product is probably the first thing to consider when you think of any big business. There are really very few successful businesses that don’t have a well-known name, and it’s difficult to imagine how a business can grow big without investing in its image and creating a for itself. Nevertheless, most small businesses and […]...
Business StrategyMarketing Strategy
“If you want something done right, you have to do it yourself.” We’ve all heard that statement – especially from people who are micromanaging a situation or trying to do everything all alone. That might have worked in college when you were assigned a group project you ended up doing all by yourself, but it’s […]...
Business StrategyMarketing StrategyOnline Marketing
As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good […]...
Business StrategyMarketing Strategy
Throughout the world, there are hundreds of millions of firms. Everybody does it, but how many would you name it? There are many people who can name only two or three who have split and gained power. The explanation for this is that most people think they should follow the same cut-in pattern in order […]...
Marketing StrategyOnline MarketingSEO
When we know that the latest SEO strategy is OK, making sense in the dark is very straightforward. Although some claim that SEO is similar to voodoo, there are many tools and services available to help you discover how well you are doing. Tips To Check SEO Development Are you getting visitors to the Organic […]...
Business StrategyMarketing Strategy
The idea of having a name, website, and logo given to several people is one of the fun things when starting a business. This is an innovative process that helps you get your business signed. If you’re creative and love drawing, you’ll have a big leap forwards. But what if you’re not some kind of […]...
Marketing StrategyOnline BusinessOnline MarketingSEO
When it comes to online business, you will do one of the first steps. You have a website, an account for hosting, and you might even be able to work out how to accept money. Web marketing isn’t just underground art for someone who wears Black Hats or attends hacker conventions. The SEO company will […]...
Podcast
Gregory Richards – Paul Conant – Deep Dive Into Programmatic Advertising – Learn If It’s Right For Your Business...
Podcast
Robin Cote – Paul Conant – Learn About Gizoom Media & Consulting – The Business Unplugged Podcast...
Podcast
Paul Conant – Introduction to The Business Unplugged Podcast...
