All posts by Gizoomer

Business StrategyMarketing StrategyOnline Marketing
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10 Common Advertising Phrases to Avoid and Why

Navigating the ever-evolving landscape of advertising regulations can be tricky. To help you stay compliant with FTC guidelines, here are ten common advertising phrases that you should avoid, along with explanations for why they can be problematic. Remember, always consult with an attorney to ensure your marketing practices align with legal standards. Yeah, it’s getting […]...
Business StrategyMarketing StrategyOnline Marketing

Understanding FTC Advertising Guidelines: What You Can and Can’t Say

In today’s competitive marketplace, advertising plays a crucial role in attracting customers and driving sales. However, it’s essential to ensure that your marketing practices comply with regulatory standards set by authorities like the Federal Trade Commission (FTC). Recently, the FTC has intensified its scrutiny on certain advertising claims, particularly those that can be misleading or […]...
Marketing StrategyOnline MarketingSocial Media Marketing
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The Good, The Bad, and The Ugly in Marketing

As a business owner, your primary focus is providing excellent products or services. However, in the digital age, maintaining an effective online presence is crucial. Unfortunately, many businesses fall into the trap of spending exorbitant amounts on marketing agencies that promise the world but deliver little. Let’s explore some common mistakes and offer tips to […]...
Business StrategyContent MarketingMarketing StrategyOnline BusinessOnline MarketingSEO
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Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content

Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, attract more visitors, and increase conversions. Rejuvenating Underperforming Content: Start […]...
Business StrategyMarketing Strategy
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The Power of the Three Pillars: Building Business Growth with Operations, Marketing, and Sales

The path to business growth isn’t a straight line; it’s a multifaceted journey that requires a solid foundation in three key areas: Operations, Marketing, and Sales. At Gizoom, we call these the Three Pillars of Business Growth. Operations ensure that your business runs smoothly, while Marketing helps you reach your target audience. Sales, the final […]...
Business StrategyMarketing Strategy
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Decoding the Value of a Fractional CMO for Entrepreneurs

If you’re an entrepreneur grappling with the complexities of marketing, you’re likely aware of its critical role in business growth. Marketing not only helps you connect with your target market but also drives customer engagement and differentiation. However, effective marketing isn’t straightforward; it requires a significant investment of time, resources, and expertise. The Case for […]...
Business StrategyMarketing Strategy
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Say No to Hidden Fees and Kickbacks: Transparent Marketing with Gizoom Marketing & Consulting

In the marketing world, it’s not uncommon to come across agencies that are more interested in lining their pockets than helping your business grow. These agencies often hide fees and may even receive kickbacks from your ad spend, further eating into your marketing budget. At Gizoom, we believe in transparent marketing. Our approach to marketing […]...
Marketing StrategyOnline Marketing
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Cut the Waste: Efficient Ad Spending with Gizoom Marketing & Consulting

With the ease of digital marketing, it’s tempting to throw money at multiple channels and hope for the best. However, without a clear strategy, you could be wasting your ad spend without seeing any significant results. At Gizoom, we aim to put an end to this reckless marketing by focusing on effective and efficient ad […]...
Business StrategyMarketing Strategy
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Steering Clear of Reckless Marketing: Why A Strategic Approach Matters

In the digital age, it’s easier than ever to spend money on marketing. With just a few clicks, you can have ads running on social media, search engines, and more. However, just because it’s easy doesn’t mean it’s effective. Reckless marketing can burn through your budget without delivering the results you need. At Gizoom, we […]...
Business StrategyMarketing Strategy
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The Importance of a Solid Foundation: Operations, Marketing and Sales

In the world of business, recklessly throwing money at marketing efforts without a solid foundation is akin to constructing a building on sand. For any organization seeking growth, it is essential to first establish a solid foundation in Operations, Marketing, and Sales. The three pillars, Operations, Marketing, and Sales, form the backbone of any successful […]...
Business StrategyMarketing StrategyOnline BusinessOnline Marketing
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Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers

In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have found a powerful tool to connect with […]...
Marketing StrategyOnline MarketingSEO
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Boost Customer Loyalty & Engagement: The Revolution of Reward Systems via Mobile Apps

As businesses vie for customer attention in an increasingly crowded marketplace, fostering customer loyalty has never been more critical. Traditionally, businesses have relied on loyalty programs to encourage repeat purchases and build a loyal customer base. These programs typically involve points collection cards or similar reward systems. However, with the advent of mobile apps, loyalty […]...
Marketing StrategyOnline MarketingSEO
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Bridging Marketing and Customers through Mobile Apps: A Direct Channel for Success

In the era of digital marketing, businesses have a plethora of platforms to reach out to their customers – websites, social media, emails, and more. However, with the growing popularity and utility of mobile apps, businesses have found an even more direct and effective channel to market their products and services. Let’s delve into how […]...
Marketing StrategyOnline MarketingSEOSocial Media Marketing
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Transforming Customer Service with Mobile Apps: The Future is Here

In today’s rapidly evolving digital landscape, businesses are presented with a unique challenge: delivering exceptional customer service in an increasingly virtual marketplace. As customer interactions move online, providing timely, personalized, and efficient support becomes more critical — and more complex — than ever. Enter mobile apps, the transformative solution that can revolutionize the way businesses […]...
Business StrategyMarketing StrategyOnline BusinessOnline MarketingSEOSocial Media Marketing
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Your 24/7 Business Ally: The Power of Mobile Apps

In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have seamlessly integrated into every aspect of our lives, from online […]...
Uncategorized
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Redefining Media Measurement: A Path to a Brighter Future

In today’s unpredictable business environment, the pressures on CMOs, their media partners, and analytics providers are mounting. Every marketing and advertising dollar must be meticulously allocated, and budgets are under constant scrutiny. While the knee-jerk reaction may be to slash budgets, such a strategy is usually misdirected. Instead, the key lies in smarter media spending […]...
Business StrategyContent MarketingMarketing StrategyOnline Marketing
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The 6 Crucial Steps You Need to Know When Attempting a Rebrand

Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. But where do you start? […]...
Business StrategyMarketing Strategy
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Beyond Success: Embracing Significance in Your Life

I’d like to share a personal thought that I believe can add an extra layer of depth to your journey. It’s about the weighty words: Success and Significance. These two concepts, though they may seem intertwined, are not interchangeable. Let’s break it down together. Our society tends to venerate success, painting a picture of glittering […]...
Business StrategyMarketing Strategy
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Seeing the Forest Beyond the Trees: The Power of Strategic Business Planning

In the great landscape of entrepreneurship, it’s often all too easy to find ourselves lost in the weeds, surrounded by all sorts of minutiae. The day-to-day operational details have a sneaky way of obscuring our vision, much like dense foliage hiding the panorama of the forest. This phenomenon, the inability to see the forest for […]...
Business StrategyMarketing StrategySEO
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Why Regular Updates and Security Measures Are Crucial for Your WordPress Website

Imagine this scenario: You’ve spent considerable time and resources creating a fantastic WordPress website for your business. It’s elegant, user-friendly, and it showcases your products or services brilliantly. Then, one day, you wake up to find that your website is inaccessible, data is lost, or worse, your site has been hacked. This nightmare scenario is […]...
Business StrategyContent MarketingMarketing StrategyOnline MarketingSEOSocial Media Marketing
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Empowering Digital Excellence: The Gizoom Way

At Gizoom, we have a vision and a mission that guide us in everything we do. Our vision is to be the Pinnacle of Innovation, the go-to choice for discerning clients and talented individuals. Our mission is to empower our clients and our team to excel in a digitized world. Every day, we are driven […]...
Marketing StrategyOnline MarketingSEO
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Exploring The Dynamic Realm Of Programmatic Advertising

On the marketing landscape, a recent study found that more than 30% of professionals are amplifying their Programmatic Advertising investments! But what does this mean for your business? Today’s consumers are increasingly discerning, and Programmatic Ads provide a potent way to engage with your audience effectively. They’re affordable, adaptable, and can supercharge a standard SEO […]...
Business StrategyMarketing Strategy
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Setting Your Brand Apart: The Elements of Brand Success

In the crowded marketplace of brands, where competition for consumers’ attention and loyalty is fierce, what sets a few brands apart from the rest? How do they rise above the noise, captivate audiences, and establish themselves as industry leaders? The answers lie in understanding the key elements of brand success. Successful brands, those that leave […]...
Business StrategyMarketing Strategy
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The Role of Strategy in Successful Business Growth

In today’s dynamic business landscape, the linchpin of success lies in one fundamental element – a well-crafted strategy. Whether your goal is to disrupt the market, create a unique niche, or drive sustainable business growth, the blueprint for achieving these objectives is your strategy. It acts as your North Star, guiding you through the labyrinth […]...
Business StrategyMarketing StrategyOnline MarketingSEO
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Marketing Scammers or the Great Gatsby of Scottsdale? – A Tale of Top Marketing Agencies!

Buckle up, folks, because we’re about to embark on a hilarious roller-coaster ride through the glitzy world of marketing and sales! Where the best marketing agencies in Scottsdale engage in dazzling feats of creativity and others… well, they more resemble an episode of American Greed. We like to call this amusing episode “Marketing Scammers.” Imagine […]...
Marketing StrategyOnline MarketingRatingsSEO
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Enhance Website Performance with Screpy: An All-in-One AI-Based Web Analysis Tool

In the ever-evolving world of web development, staying on top of your website’s performance is essential for success. Enter Screpy, an AI-based web analysis tool that has revolutionized the way I monitor and optimize my websites. With its comprehensive features and user-friendly interface, Screpy has become an indispensable asset in my web development toolkit. In […]...
Marketing StrategyOnline MarketingSEO
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Instinctive Sales: Unleashing the Power of Intuition

In the fast-paced and high-stakes world of sales, quick decision-making is often a crucial part of the job. But what sets successful salespeople apart? How do they know precisely when to close a deal or when to step back? The surprising answer lies in trusting their instincts. Intuition, also known as gut instinct, plays a […]...
Marketing StrategyOnline BusinessOnline MarketingSEO
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The Ripple Effect in Digital Marketing: How Small Actions Create Big Results

Within the vast realm of digital marketing, the true impact of small actions is often overlooked. Similar to the famous butterfly effect, where a small action in one place can trigger major consequences elsewhere, even the tiniest changes in marketing strategies can have far-reaching and disruptive effects on a company’s success. Welcome to the world […]...
Content MarketingSEOSocial Media Marketing
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Visual Content: One Of The Best Way To Assist Your Business

The Internet is gaga for visual content if you need more proof, look no further than the fastest-growing sites over the past few years. Pinterest, Twitter, YouTube and more have won the market well and are set to deliver a steady stream of visual content around the clock to a phone near you. This presents […]...
Business StrategyMarketing Strategy
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Guerrilla Marketing: How Will It Help Your Business?

Guerrilla Marketing revolves around minimal effort and whimsical tactics aimed at increasing the most extreme presence. Such techniques of minimal effort are essential because it is recommended that independent companies devote 7 to 8 percent of their income to promotion. Entrepreneurs can use the accompanying Guerrilla marketing to ensure that they get the most value […]...
Marketing StrategyOnline Marketing
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How Bringing In A Fractional CMO Helps A Growing Company

If you are in a growth phase at your company, it is important to bring on a Fractional Chief Marketing Officer (CMO). What exactly is the role of a CMO? How does one help a growing company? And what are the benefits of bringing on such an executive at this stage? The answer: A CMO […]...
Content MarketingMarketing Strategy
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Let Us Start With The Mission Statement Of Your Business

For many of us, the word product reflects two things: a name and a logo. In reality, this is not the most important thing for your company, however, nor is it what you need to think first when you set out to create your brand. So what’s the most important thing?...
Content MarketingSEOSocial Media Marketing
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Best Way To Promote Your Brand By Visual Content

If you need more evidence, look no further than the fastest-growing sites over the past few years, the Web is gaga for visual content. Facebook, Instagram, YouTube and more have captured the market well and are set to deliver a steady stream of visual content around the clock to a phone near you. This poses […]...
Content MarketingOnline MarketingSEO
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How To Enhance Your Brand With Content Marketing Plan?

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”—Colin Powell It sounds great but it will leave most of us at a loss as to what to do next as we create and execute a marketing plan for the content. Everyone knows that the Throne ‘s […]...
Business StrategyMarketing Strategy
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The Biggest Challenge Small Business Face

“If you want something done right, you have to do it yourself.” We’ve all heard that statement – especially from people who are micromanaging a situation or trying to do everything all alone. That might have worked in college when you were assigned a group project you ended up doing all by yourself, but it’s […]...
Business StrategyMarketing StrategyOnline Marketing
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Make Customers Be Proud Of Your Brand

As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good […]...
Business StrategyMarketing Strategy
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How Do You Deal With Your Competitors?

Throughout the world, there are hundreds of millions of firms. Everybody does it, but how many would you name it? There are many people who can name only two or three who have split and gained power. The explanation for this is that most people think they should follow the same cut-in pattern in order […]...
Marketing StrategyOnline MarketingSEO
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Bring Your Business To The Next Level With The Help Of SEO Strategy

When we know that the latest SEO strategy is OK, making sense in the dark is very straightforward. Although some claim that SEO is similar to voodoo, there are many tools and services available to help you discover how well you are doing. Tips To Check SEO Development Are you getting visitors to the Organic […]...
Marketing StrategyOnline BusinessOnline MarketingSEO
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The Use Of Online Marketing To Upgrade Your Business

When it comes to online business, you will do one of the first steps. You have a website, an account for hosting, and you might even be able to work out how to accept money. Web marketing isn’t just underground art for someone who wears Black Hats or attends hacker conventions. The SEO company will […]...