Paul Conant | Gizoom Consulting

Published On - April 17, 2025

Benchmarking What Works: How Winning Brands Measure Ad Effectiveness

By Paul Conant, Strategic Marketing Consultant & Founder of Gizoom Consulting Let’s get real: most business owners know they need marketing… but don’t have a clue if it’s actually working. Sound familiar? According to a February 2025 study by DISQO and AdExchanger, only 27% of advertiser...

Published On - March 28, 2025

Paul Conant Blogging, Business StrategyTags: brand missteps, business case study, consumer behavior shift, fashion industry trends, fast fashion collapse, Forever 21, mall culture decline, retail bankruptcy

The Rise and Fall of Forever 21: A Fast Fashion Empire That Forgot to Pivot

April 21, 1984 – Highland Park, Los Angeles. The Changs flipped the sign on a 900-square-foot storefront. “Fashion 21,” it read in bold lettering that shimmered slightly under the California sun. The air smelled like new fabric and cheap perfume. Inside, the racks stocked with fast-m...

Published On - March 6, 2025

Paul Conant Uncategorized

Debunking Myths About Digital Marketing Strategy Consulting

Have you ever wondered if hiring a digital marketing agency is really worth it? Many business owners think they can handle online marketing on their own or believe consulting is only for big companies. Others fear it’s too expensive or won’t deliver results. The truth? Digital marketing stra...

Published On - January 31, 2025

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Closing techniques, Patience in sales, Sales psychology, Sales readiness, Sales timing

The ROI of Digital Marketing Strategy Consulting: Is It Worth It?

When it comes to growing your business, every dollar you spend needs to count—especially on marketing. That’s why many business owners wonder if hiring a digital marketing strategy consultant is really worth the investment. Will it bring in more customers? Will it increase sales? Simply put,...

Published On - January 31, 2025

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Closing techniques, Patience in sales, Sales psychology, Sales readiness, Sales timing

What a Digital Marketing Strategy Consulting Empowers Small Businesses

Running a small business is no easy task, especially when it comes to marketing in today’s digital world. With so many tools, platforms, and strategies out there, it’s easy to feel overwhelmed. That’s where digital marketing strategy consulting can make a big difference. Think of it as havin...

Published On - January 24, 2025

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Closing techniques, Patience in sales, Sales psychology, Sales readiness, Sales timing

Sales & Potty Training: How Understanding Human Nature Can Make You a Better Closer

There comes a moment in every parent’s life when they realize bribery isn’t working. The sticker charts, the candy rewards, the pep talks—nothing is convincing their toddler to use the potty. Why? Because the kid isn’t ready yet. Now, imagine a salesperson facing the same problem. They&#8217...

Demise: MySpace – The Pioneer That Lost Its Way

Published On - January 10, 2025

Paul Conant Content Marketing, Marketing Strategy, Online Marketing, Social Media MarketingTags: Facebook, MySpace, Social Media, social media pioneer

Demise: MySpace – The Pioneer That Lost Its Way

It’s the early 2000s, and a new kind of world is emerging—a world where people can connect, share, and broadcast their lives online. At the forefront of this revolution is a website called MySpace. For millions, MySpace isn’t just a website; it’s a digital home. Friends post on each other’...

Published On - December 31, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy

What Does Google’s November Core Update Mean for 2024 and Beyond?

Over the years, Google has introduced numerous core updates, each designed to enhance search quality and user experience. The most recent November Core Update, completed on December 5, is no exception. This update aims to refine search results further, potentially reshaping site rankings both immedi...

Demise: Lessons from the Collapse of Giants

Published On - December 16, 2024

Paul Conant Business Strategy, Marketing Strategy, Online BusinessTags: Business innovation strategies, Corporate failure lessons, Corporate mismanagement examples, Leadership and adaptability, Why companies fail

Demise: Lessons from the Collapse of Giants – Why Even the Mightiest Fall

It’s a tale as old as business itself: build an empire, rise to greatness, and then watch it crumble—sometimes in a slow, agonizing descent, and other times in a fiery, headline-grabbing collapse. If you’ve followed the stories we’ve told about companies like Circuit City, Toys “R&#822...

Published On - December 6, 2024

Paul Conant Business Strategy, Marketing StrategyTags: Airline deregulation impact, Aviation industry lessons, Corporate mismanagement case study, Pan Am downfall analysis, Pan Am history and legacy

Demise: Pan Am – The Fall of an Aviation Icon

There was a time when Pan American World Airways, better known as Pan Am, wasn’t just an airline—it was a symbol of global travel, prestige, and American innovation. The blue globe logo, the iconic clipper names, and the sleek white aircraft soaring across the skies were synonymous with luxury a...

Published On - November 28, 2024

Paul Conant Blogging, Online Marketing, SEO, SEO TestingTags: H1 Tags, Heading Tags, HTML H1 Tags

H1 Tags – What Are They & Why Should You Use Them for SEO?

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Demise: Tower Records – The Fall of a Music Empire

Published On - November 20, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online Marketing, Social Media MarketingTags: digital music disruption, music retail challenges, rise and fall of Tower Records, Tower Records collapse, Tower Records history

Demise: Tower Records – The Fall of a Music Empire

In its heyday, Tower Records was more than just a store—it was a cultural institution. For music lovers around the world, Tower Records wasn’t simply a place to buy albums; it was a destination. Tower Records’ flagship store on Sunset Boulevard in Los Angeles was an iconic landmark, and th...

Published On - November 15, 2024

Paul Conant Content Marketing, Online Marketing, SEO, Social Media MarketingTags: avoiding copyright scams, copyright protection for authors, copyright registration guide, secure intellectual property

Understanding Copyright: Protecting Your Words, Your Way

Imagine this: you pour your heart into a manuscript. Late nights, endless coffee, and a few “aha” moments later, you’ve got a book that’s ready to see the light of day. But as you step into the world of publishing, there’s a lurking villain authors rarely think about until it’s too late�...

Published On - November 11, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, Social Media MarketingTags: business failure lessons, Motorola history, Motorola rise and fall, smartphone evolution, technology industry changes

Demise: Motorola – A Pioneer That Missed the Call of the Future

Once upon a time, Motorola was the undisputed king of communication. The company didn’t just dominate the mobile phone market; it created it. If you think back to the iconic days of the “brick phone,” or even the ultra-sleek Motorola Razor, it’s hard to believe that the company that helped b...

Published On - November 7, 2024

Paul Conant SEO

How To Find Unique Visitors In Google Analytics

Knowing how to find unique visitors in Google Analytics is an important skill for anyone who owns a website or works in digital marketing. The unique visitors metric is a key indicator of how far your website reaches and how effective it is. Unlike total visits, which count every time a page is load...

Published On - November 5, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Marketing, SEO, Social Media MarketingTags: Borders bankruptcy story, Borders bookstore history, E-commerce vs. brick-and-mortar, Lessons from Borders’ closure, Retail adaptation challenges

Demise: Borders – The Bookstore Giant That Lost Its Chapter

There was a time when walking into a Borders bookstore was like stepping into a literary wonderland. Shelves lined with bestsellers, classics, and new releases invited readers to browse, explore, and discover. With cozy reading nooks and coffee shops nestled inside, Borders wasn’t just a place to ...

Demise: Nokia – The Rise, Fall, and Missed Opportunities of a Mobile Giant

Published On - October 30, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Social Media MarketingTags: innovation in technology, mobile phone industry history, Nokia downfall, Nokia strategic missteps, smartphone revolution

Demise: Nokia – The Rise, Fall, and Missed Opportunities of a Mobile Giant

There was a time when Nokia ruled the mobile phone world. In the late 1990s and early 2000s, it was hard to imagine life without a Nokia phone in your hand or pocket. The Finnish company wasn’t just a leader; it was a symbol of global connectivity, innovation, and reliability. Its phones were inde...

Published On - October 28, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Social Media MarketingTags: business failure case study, e-commerce impact on retail, retail industry lessons, toy store history, Toys "R" Us downfall

Demise: Toys “R” Us – How a Retail Empire Lost Its Way

In the late 1980s and early 1990s, walking into a Toys “R” Us was like stepping into a child’s wonderland. The aisles were packed with every toy imaginable—from action figures and dolls to bikes, board games, and the latest video game consoles. It wasn’t just a store; it was an exp...

Published On - October 25, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, SEO, Social Media MarketingTags: Blockbuster collapse, business failure lessons, Netflix vs Blockbuster, rise and fall of Blockbuster, video rental industry history

Demise: Blockbuster – Where Arrogance Met Opportunity, and Failed

It’s the mid-90s. You’ve had a long day, and like millions of others, you find yourself in the comforting glow of a Blockbuster Video store, wandering the aisles, searching for the perfect movie for a night in. It’s a ritual—a small joy, even. Rows of VHS tapes, then DVDs, line the walls in ...

Published On - October 23, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Social Media MarketingTags: business failure, Commodore 64, Commodore Computers, Personal computing history, Technology innovation

Demise: Commodore Computers – From Innovation to Oblivion

Flashback, early 1970s and you’re sitting in a school classroom or maybe a hobbyist’s basement. There’s a rectangular box on the table—a computer—but it’s nothing like the sleek, polished devices we know today. This is Commodore. The brand that was once poised to rule the world of person...

Published On - October 21, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Social Media MarketingTags: 90s streetwear, brand evolution, business failure, innovation lessons, Starter jacket

The Rise and Fall of Starter: From the Court to the Clearance Rack

Imagine this: it’s the early 1990s. You’re a kid who’s finally saved enough money for the holy grail of streetwear—a Starter jacket. Satin, embroidered logos, and that little star on the back—this thing was more than a jacket, it was a symbol. Starter wasn’t just a brand, it was a moveme...

Published On - October 17, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Marketing, Social Media MarketingTags: Business Failures, business lessons, business mistakes, Circuit City, Corporate Demise, corporate strategy failure

Demise – Lessons from the Collapse of a Business: The Rise and Fall of Circuit City

Imagine it’s the late 1970s. You walk into a massive showroom filled with shiny new TVs, booming stereos, and state-of-the-art appliances. Circuit City is everywhere—an electric dreamscape for anyone who loves gadgets and technology. The company was a pioneer, and it felt like they were building...

Published On - October 14, 2024

Paul Conant Marketing Strategy, Online Marketing, Social Media MarketingTags: Digital Marketing, marketing development, marketing plan, Marketing Strategy, Online Marketing

Crafting a Winning Marketing Strategy: Unlock Your Business Potential

In today’s fast-paced digital landscape, having a robust marketing strategy is more important than ever. At Gizoom Consulting & Marketing, we believe that a well-thought-out and data-driven marketing plan is the key to unlocking your business’s full potential. Without a clear strategy, busin...

Published On - October 7, 2024

Paul Conant Blogging, Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: business journey, Digital Consultancy, Entrepreneur, entrepreneurship, Gizoom, SEO, Website development

Confessions of an Accidental Entrepreneur: My Life Skating on Thin Ice

Introduction: The Early Years (1978 to 1982) It all kicked off in 1978 when I was an 11-year-old paperboy with a fascination for all things tech. While delivering newspapers, mowing lawns, shoveling driveways, and stuffing envelopes for my neighbors—I was the neighborhood’s one-stop shop for...

Published On - September 26, 2024

Paul Conant Content Marketing, Marketing Strategy, Online Business, Online MarketingTags: Advertising, digital ads, Digital Marketing, Key Performance Indicators, KPIs, Marketing Strategy

Understanding Marketing KPIs: A Guide for Strategic Decision-Making in Digital Advertising

In the ever-evolving landscape of digital marketing, understanding and leveraging key performance indicators (KPIs) is essential for any marketing strategy. As sales representatives approach businesses with the latest advertising products, it’s vital to remember that they are not strategists, mark...

Published On - September 23, 2024

Paul Conant Business Strategy, Marketing StrategyTags: Business Strategy, Business Success, Key Performance Indicators, KPI

Key Performance Indicators (KPIs): Mastering the Metrics for Business Success

Why KPIs Matter in Modern Business In today’s data-driven business environment, understanding Key Performance Indicators (KPIs) is essential. KPIs provide measurable values that demonstrate how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to...

Published On - September 17, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Marketing, SEOTags: Business Strategy, Marketing, Marketing Strategy, Marketing Strategy Consultant

Gizoom Marketing & Consulting: Your Go-To Marketing Strategy Consultant

In today’s crowded digital space, businesses need more than flashy ads—they need a strategic partner. That’s where Gizoom Marketing & Consulting, your go-to Marketing Strategy Consultant, steps in. Whether you’re overwhelmed with marketing choices or just looking to fine-tune your strate...

Published On - August 29, 2024

Paul Conant Content Marketing, Marketing Strategy, Online Marketing, Social Media MarketingTags: Digital Marketing, Marketer, Marketing, Marketing Strategy, Online Marketing

Why Most Marketing Is a Gimmick (And How Salespeople Are Selling You the Wrong Solutions)

The Illusion of Marketing and Sales Let’s face it—marketing is often little more than smoke and mirrors. We’re all familiar with the glitzy ads, the catchy slogans, and the flashy campaigns that promise the moon but deliver a sliver of cheese. But here’s the truth: much of what’s sold to y...

Published On - June 20, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: GMB, Google, Google Guaranteed, Google Local Services, Google My Business, Local Services Ads

How to Sign Up Your Business for Google Guaranteed: A Step-by-Step Guide

Google Guaranteed is a certification program that helps businesses build trust with potential customers. This badge appears on your Google Local Services ad and assures customers that Google has vetted your business. In this guide, we’ll walk you through the detailed steps to sign up your busi...

Published On - June 13, 2024

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Advertising, Business growth, Business Strategy, Marketing, Marketing Strategy

10 Common Advertising Phrases to Avoid and Why

Navigating the ever-evolving landscape of advertising regulations can be tricky. To help you stay compliant with FTC guidelines, here are ten common advertising phrases that you should avoid, along with explanations for why they can be problematic. Remember, always consult with an attorney to ensure...

Published On - June 6, 2024

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Advertising, Advertising Guidelines, advertising practices, competitive marketplace, FTC, Sales

Understanding FTC Advertising Guidelines: What You Can and Can’t Say

In today’s competitive marketplace, advertising plays a crucial role in attracting customers and driving sales. However, it’s essential to ensure that your marketing practices comply with regulatory standards set by authorities like the Federal Trade Commission (FTC). Recently, the FTC h...

Published On - May 30, 2024

Paul Conant Marketing Strategy, Online Marketing, Social Media MarketingTags: Advertising, Branding, Business Strategy, Digital Marketing, Marketing, Marketing Strategy

The Good, The Bad, and The Ugly in Marketing

As a business owner, your primary focus is providing excellent products or services. However, in the digital age, maintaining an effective online presence is crucial. Unfortunately, many businesses fall into the trap of spending exorbitant amounts on marketing agencies that promise the world but del...

Published On - January 23, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, SEOTags: Gizoom, Marketing Strategy, Online Marketing, SEO, SEO Strategy

Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content

Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, at...

Published On - October 9, 2023

Paul Conant Business Strategy, Marketing StrategyTags: Business growth, Marketing, Operations, Sales

The Power of the Three Pillars: Building Business Growth with Operations, Marketing, and Sales

The path to business growth isn’t a straight line; it’s a multifaceted journey that requires a solid foundation in three key areas: Operations, Marketing, and Sales. At Gizoom, we call these the Three Pillars of Business Growth. Operations ensure that your business runs smoothly, while M...

Published On - October 3, 2023

Paul Conant Business Strategy, Marketing StrategyTags: Chief Marketing Officer, CMO, Entrepreneurs, Fractional CMO, Marketing

Decoding the Value of a Fractional CMO for Entrepreneurs

If you’re an entrepreneur grappling with the complexities of marketing, you’re likely aware of its critical role in business growth. Marketing not only helps you connect with your target market but also drives customer engagement and differentiation. However, effective marketing isn&#821...

Published On - October 2, 2023

Paul Conant Business Strategy, Marketing Strategy

Say No to Hidden Fees and Kickbacks: Transparent Marketing with Gizoom Marketing & Consulting

In the marketing world, it’s not uncommon to come across agencies that are more interested in lining their pockets than helping your business grow. These agencies often hide fees and may even receive kickbacks from your ad spend, further eating into your marketing budget. At Gizoom, we believe...

Published On - September 25, 2023

Paul Conant Marketing Strategy, Online MarketingTags: Business growth, Digital Marketing, Marketing, Marketing Strategy

Cut the Waste: Efficient Ad Spending with Gizoom Marketing & Consulting

With the ease of digital marketing, it’s tempting to throw money at multiple channels and hope for the best. However, without a clear strategy, you could be wasting your ad spend without seeing any significant results. At Gizoom, we aim to put an end to this reckless marketing by focusing on e...

Published On - September 18, 2023

Paul Conant Business Strategy, Marketing StrategyTags: Marketing Strategy, Reckless Marketing, strategic approach

Steering Clear of Reckless Marketing: Why A Strategic Approach Matters

In the digital age, it’s easier than ever to spend money on marketing. With just a few clicks, you can have ads running on social media, search engines, and more. However, just because it’s easy doesn’t mean it’s effective. Reckless marketing can burn through your budget with...

Published On - September 11, 2023

Paul Conant Business Strategy, Marketing StrategyTags: Business growth, Marketing, Marketing Strategy, Sales

The Importance of a Solid Foundation: Operations, Marketing and Sales

In the world of business, recklessly throwing money at marketing efforts without a solid foundation is akin to constructing a building on sand. For any organization seeking growth, it is essential to first establish a solid foundation in Operations, Marketing, and Sales. The three pillars, Operation...

Published On - September 7, 2023

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online MarketingTags: Business Strategy, customer experience, mobile apps

Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers

In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have...

Published On - September 4, 2023

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Business Strategy, customer loyalty, Marketing Strategy, mobile apps

Boost Customer Loyalty & Engagement: The Revolution of Reward Systems via Mobile Apps

As businesses vie for customer attention in an increasingly crowded marketplace, fostering customer loyalty has never been more critical. Traditionally, businesses have relied on loyalty programs to encourage repeat purchases and build a loyal customer base. These programs typically involve points c...

Published On - August 31, 2023

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Digital Marketing, mobile apps

Bridging Marketing and Customers through Mobile Apps: A Direct Channel for Success

In the era of digital marketing, businesses have a plethora of platforms to reach out to their customers – websites, social media, emails, and more. However, with the growing popularity and utility of mobile apps, businesses have found an even more direct and effective channel to market their ...

Published On - August 28, 2023

Paul Conant Marketing Strategy, Online Marketing, SEO, Social Media MarketingTags: Business Strategy, Marketing Strategy, mobile apps, SEO

Transforming Customer Service with Mobile Apps: The Future is Here

In today’s rapidly evolving digital landscape, businesses are presented with a unique challenge: delivering exceptional customer service in an increasingly virtual marketplace. As customer interactions move online, providing timely, personalized, and efficient support becomes more critical —...

Published On - August 21, 2023

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: business apps, Business Strategy, Marketing Strategy, mobile apps

Your 24/7 Business Ally: The Power of Mobile Apps

In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have se...

Published On - August 14, 2023

Paul Conant Uncategorized

Redefining Media Measurement: A Path to a Brighter Future

In today’s unpredictable business environment, the pressures on CMOs, their media partners, and analytics providers are mounting. Every marketing and advertising dollar must be meticulously allocated, and budgets are under constant scrutiny. While the knee-jerk reaction may be to slash budgets...

Published On - August 7, 2023

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online MarketingTags: Brand, Business Strategy, Marketing Strategy, Rebranding

The 6 Crucial Steps You Need to Know When Attempting a Rebrand

Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. ...

Published On - August 3, 2023

Paul Conant Business Strategy, Marketing StrategyTags: Business Strategy, Significance, Success

Beyond Success: Embracing Significance in Your Life

I’d like to share a personal thought that I believe can add an extra layer of depth to your journey. It’s about the weighty words: Success and Significance. These two concepts, though they may seem intertwined, are not interchangeable. Let’s break it down together. Our society tend...

Published On - August 1, 2023

Paul Conant Blogging, Online Business, Social Media MarketingTags: Google, Google Account, Google Business Profile, Google Platform, Google Update

Google Unveils New Policy Changes for Google Business Profile: What You Need to Know

Google has been integral in transforming the way businesses operate online. As a platform that constantly evolves and updates, it has recently announced some changes to the Google Business Profile policies. The changes aim to create an online space where businesses can better represent themselves an...

Published On - July 31, 2023

Paul Conant Business Strategy, Marketing StrategyTags: Business Forest, Business Strategy, entrepreneurship, Marketing Strategy, Strategic Business Planning

Seeing the Forest Beyond the Trees: The Power of Strategic Business Planning

In the great landscape of entrepreneurship, it’s often all too easy to find ourselves lost in the weeds, surrounded by all sorts of minutiae. The day-to-day operational details have a sneaky way of obscuring our vision, much like dense foliage hiding the panorama of the forest. This phenomenon...

Published On - July 24, 2023

Paul Conant Business Strategy, Marketing Strategy, SEOTags: Content Management System, Data Backup, Data Protection, Gizoom Marketing & Consulting, Regular Updates, Security, Two-factor Authentication, Website Management, Website Performance, Website Security, WordPress, WordPress Plugins

Why Regular Updates and Security Measures Are Crucial for Your WordPress Website

Imagine this scenario: You’ve spent considerable time and resources creating a fantastic WordPress website for your business. It’s elegant, user-friendly, and it showcases your products or services brilliantly. Then, one day, you wake up to find that your website is inaccessible, data is...

Published On - July 17, 2023

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Marketing, SEO, Social Media MarketingTags: Business growth, Gizoom, Marketing Strategy

Empowering Digital Excellence: The Gizoom Way

At Gizoom, we have a vision and a mission that guide us in everything we do. Our vision is to be the Pinnacle of Innovation, the go-to choice for discerning clients and talented individuals. Our mission is to empower our clients and our team to excel in a digitized world. Every day, we are driven [&...

Published On - July 13, 2023

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Advertising, Business Strategy, Marketing, Programmatic Advertising, SEO

Exploring The Dynamic Realm Of Programmatic Advertising

On the marketing landscape, a recent study found that more than 30% of professionals are amplifying their Programmatic Advertising investments! But what does this mean for your business? Today’s consumers are increasingly discerning, and Programmatic Ads provide a potent way to engage with you...

Published On - July 10, 2023

Paul Conant Business Strategy, Marketing StrategyTags: brands, Business Strategy, success branding

Setting Your Brand Apart: The Elements of Brand Success

In the crowded marketplace of brands, where competition for consumers’ attention and loyalty is fierce, what sets a few brands apart from the rest? How do they rise above the noise, captivate audiences, and establish themselves as industry leaders? The answers lie in understanding the key elem...

Published On - July 3, 2023

Paul Conant Business Strategy, Marketing StrategyTags: Business growth, Business Strategy, Differentiation, Gizoom Marketing & Consulting, Market Disruptions, Resource Allocation, Strategic Clarity, Strategic Planning, Strategy Session, Value Proposition

The Role of Strategy in Successful Business Growth

In today’s dynamic business landscape, the linchpin of success lies in one fundamental element – a well-crafted strategy. Whether your goal is to disrupt the market, create a unique niche, or drive sustainable business growth, the blueprint for achieving these objectives is your strategy...

Published On - June 27, 2023

Paul Conant Business Strategy, Marketing Strategy, Online Marketing, SEOTags: Marketing, Marketing Agencies, Marketing Scammers, Sales

Marketing Scammers or the Great Gatsby of Scottsdale? – A Tale of Top Marketing Agencies!

Buckle up, folks, because we’re about to embark on a hilarious roller-coaster ride through the glitzy world of marketing and sales! Where the best marketing agencies in Scottsdale engage in dazzling feats of creativity and others… well, they more resemble an episode of American Greed. We lik...

Published On - June 26, 2023

Paul Conant Marketing Strategy, Online Marketing, Ratings, SEOTags: eb development toolkit, Screpy, Web Analysis Tool, Website Performance

Enhance Website Performance with Screpy: An All-in-One AI-Based Web Analysis Tool

In the ever-evolving world of web development, staying on top of your website’s performance is essential for success. Enter Screpy, an AI-based web analysis tool that has revolutionized the way I monitor and optimize my websites. With its comprehensive features and user-friendly interface, Scr...

Published On - June 20, 2023

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Instinctive Sales, Intuition, Sales

Instinctive Sales: Unleashing the Power of Intuition

In the fast-paced and high-stakes world of sales, quick decision-making is often a crucial part of the job. But what sets successful salespeople apart? How do they know precisely when to close a deal or when to step back? The surprising answer lies in trusting their instincts. Intuition, also known ...

Published On - June 15, 2023

Paul Conant Marketing Strategy, Online Business, Online Marketing, SEOTags: Digital Marketing, Marketing Strategy, SEO Strategy

The Ripple Effect in Digital Marketing: How Small Actions Create Big Results

Within the vast realm of digital marketing, the true impact of small actions is often overlooked. Similar to the famous butterfly effect, where a small action in one place can trigger major consequences elsewhere, even the tiniest changes in marketing strategies can have far-reaching and disruptive ...

Published On - January 27, 2023

Paul Conant Content Marketing, SEO, Social Media MarketingTags: Content Marketing, SEO, social media marketing, Visual Content

Visual Content: One Of The Best Way To Assist Your Business

The Internet is gaga for visual content if you need more proof, look no further than the fastest-growing sites over the past few years. Pinterest, Twitter, YouTube and more have won the market well and are set to deliver a steady stream of visual content around the clock to a phone near you. This pr...

Published On - January 6, 2023

Paul Conant Business Strategy, Marketing StrategyTags: Business Strategy, Guerrilla Marketing, Marketing Strategy

Guerrilla Marketing: How Will It Help Your Business?

Guerrilla Marketing revolves around minimal effort and whimsical tactics aimed at increasing the most extreme presence. Such techniques of minimal effort are essential because it is recommended that independent companies devote 7 to 8 percent of their income to promotion. Entrepreneurs can use the a...

Published On - December 29, 2022

Paul Conant Marketing Strategy, Online MarketingTags: CMO, Company Growth, Marketing Strategy

How Bringing In A Fractional CMO Helps A Growing Company

If you are in a growth phase at your company, it is important to bring on a Fractional Chief Marketing Officer (CMO). What exactly is the role of a CMO? How does one help a growing company? And what are the benefits of bringing on such an executive at this stage? The answer: A CMO […]...

Published On - December 18, 2022

Paul Conant Content Marketing, Marketing StrategyTags: Business Strategy, Mission Statement

Let Us Start With The Mission Statement Of Your Business

For many of us, the word product reflects two things: a name and a logo. In reality, this is not the most important thing for your company, however, nor is it what you need to think first when you set out to create your brand. So what’s the most imp...

Published On - December 12, 2022

Paul Conant Marketing Strategy, Online MarketingTags: Inbound Marketing, Marketing Strategy

How Can The Business Be Enhanced By Using Inbound Marketing?

The first step in developing a successful inbound advertisement project is to create something to sell prospective customers or consumers. You have to tell them how your company can profit, and with marketing deals, you’re doing that....

Published On - November 23, 2022

Paul Conant Business Strategy, Marketing StrategyTags: Branding, Business Logo, Business Strategy, Creating Logo

Thinking For The Best Logo For Your Brand?

Now it’s time for the fun stuff to create a logo and find other materials. The function of your logo is essentially to bring your company visual identity. If you choose your logo correctly, it should be immediately recognizable and people should know how to connect with your brand and company to a...

Published On - November 7, 2022

Paul Conant Content Marketing, Online Marketing, SEOTags: Content Marketing, Marketing Strategy, Online Marketing

How To Enhance Your Brand With Content Marketing Plan?

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”—Colin Powell It sounds great but it will leave most of us at a loss as to what to do next as we create and execute a marketing plan for the content. Everyone knows that the Throne ‘s [&h...

Published On - September 12, 2022

Paul Conant Podcast

Will Rogers From C2ProMedia And Paul Conant Talk Video In Your Marketing – The Business Unplugged Podcast

Will Rogers From C2ProMedia And Paul Conant Talk Video In Your Marketing – The Business Unplugged Podcast...

Published On - September 6, 2022

Paul Conant Business Strategy, Marketing StrategyTags: Branding, Business Strategy, logo, Marketing Stategy

Creating The Best Logo That Fits Your Business

The product is probably the first thing to consider when you think of any big business. There are really very few successful businesses that don’t have a well-known name, and it’s difficult to imagine how a business can grow big without investing in its image and creating a for itself. Neverthel...

Published On - September 2, 2022

Paul Conant Business Strategy, Marketing StrategyTags: Business growth, Business Strategy, Small Business

The Biggest Challenge Small Business Face

“If you want something done right, you have to do it yourself.” We’ve all heard that statement – especially from people who are micromanaging a situation or trying to do everything all alone. That might have worked in college when you were assigned a group project you ended up doing all by y...

Published On - September 2, 2022

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Branding, Customer Engagement, Marketing Strategy

Make Customers Be Proud Of Your Brand

As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good […...

Published On - September 2, 2022

Paul Conant Business Strategy, Marketing StrategyTags: Business Strategy, Competitive Strategy, Competitors, Marketing Strategy

How Do You Deal With Your Competitors?

Throughout the world, there are hundreds of millions of firms. Everybody does it, but how many would you name it? There are many people who can name only two or three who have split and gained power. The explanation for this is that most people think they should follow the same cut-in pattern in ord...

Published On - September 2, 2022

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Google Analytics, SEMRush, SEO Strategy

Bring Your Business To The Next Level With The Help Of SEO Strategy

When we know that the latest SEO strategy is OK, making sense in the dark is very straightforward. Although some claim that SEO is similar to voodoo, there are many tools and services available to help you discover how well you are doing. Tips To Check SEO Development Are you getting visitors to the...

Published On - September 2, 2022

Paul Conant Business Strategy, Marketing StrategyTags: Business Logo, Business Strategy

Better Way To Create Your Brand’s Logo

The idea of having a name, website, and logo given to several people is one of the fun things when starting a business. This is an innovative process that helps you get your business signed. If you’re creative and love drawing, you’ll have a big leap forwards. But what if you’re not some kind ...

Published On - September 2, 2022

Paul Conant Marketing Strategy, Online Business, Online Marketing, SEOTags: Business Strategy, Marketing Strategy, Online Business, SEO

The Use Of Online Marketing To Upgrade Your Business

When it comes to online business, you will do one of the first steps. You have a website, an account for hosting, and you might even be able to work out how to accept money. Web marketing isn’t just underground art for someone who wears Black Hats or attends hacker conventions. The SEO company wil...