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Business StrategyMarketing StrategyOnline BusinessOnline Marketing
7-Step Website Development Process [+ The Tools That Will Streamline Your Journey]
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Published On - November 28, 2024
BloggingOnline MarketingSEOSEO Testing
H1 Tags – What Are They & Why Should You Use Them for SEO?
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Published On - November 28, 2024
Business StrategyMarketing StrategyOnline BusinessOnline MarketingSocial Media Marketing
Demise: Tower Records – The Fall of a Music Empire
In its heyday, Tower Records was more than just a store—it was a cultural institution. For music lovers around the world, Tower Records wasn’t simply a place to buy albums; it was a destination. Tower Records’ flagship store on Sunset Boulevard in Los Angeles was an iconic landmark, and their stores were known for their […]...
Published On - November 20, 2024
Content MarketingOnline MarketingSEOSocial Media Marketing
Understanding Copyright: Protecting Your Words, Your Way
Imagine this: you pour your heart into a manuscript. Late nights, endless coffee, and a few “aha” moments later, you’ve got a book that’s ready to see the light of day. But as you step into the world of publishing, there’s a lurking villain authors rarely think about until it’s too late—copyright. Here’s the thing: […]...
Published On - November 15, 2024
Business StrategyContent MarketingMarketing StrategyOnline BusinessOnline MarketingSocial Media Marketing
Demise: Motorola – A Pioneer That Missed the Call of the Future
Once upon a time, Motorola was the undisputed king of communication. The company didn’t just dominate the mobile phone market; it created it. If you think back to the iconic days of the “brick phone,” or even the ultra-sleek Motorola Razor, it’s hard to believe that the company that helped bring mobile phones into the […]...
Published On - November 11, 2024
Online MarketingRatingsSEOSocial Media Marketing
Advertising On A Budget: 8 Best Places To Advertise Your Business Online For Free
In today’s competitive market, advertising plays a crucial role for small businesses aiming to enhance their visibility and reach. Limited budgets can often be a hurdle, but advertising on a budget is not only feasible—it’s essential. Harnessing cost-effective strategies allows you to promote your business online for free, ensuring that your brand stands out without […]...
Published On - November 7, 2024
Business StrategyContent MarketingMarketing StrategyOnline MarketingSEOSocial Media Marketing
Demise: Borders – The Bookstore Giant That Lost Its Chapter
There was a time when walking into a Borders bookstore was like stepping into a literary wonderland. Shelves lined with bestsellers, classics, and new releases invited readers to browse, explore, and discover. With cozy reading nooks and coffee shops nestled inside, Borders wasn’t just a place to buy books—it was an experience. The chain had […]...
Published On - November 5, 2024
Business StrategyMarketing StrategyOnline MarketingSocial Media Marketing
Demise – Lessons from the Collapse of a Business: The Rise and Fall of Circuit City
Imagine it’s the late 1970s. You walk into a massive showroom filled with shiny new TVs, booming stereos, and state-of-the-art appliances. Circuit City is everywhere—an electric dreamscape for anyone who loves gadgets and technology. The company was a pioneer, and it felt like they were building the future. Circuit City wasn’t always the juggernaut of […]...
Published On - October 17, 2024
Marketing StrategyOnline MarketingSocial Media Marketing
Crafting a Winning Marketing Strategy: Unlock Your Business Potential
In today’s fast-paced digital landscape, having a robust marketing strategy is more important than ever. At Gizoom Consulting & Marketing, we believe that a well-thought-out and data-driven marketing plan is the key to unlocking your business’s full potential. Without a clear strategy, businesses can lose focus, waste resources, and fail to reach their ideal audience. […]...
Published On - October 14, 2024
BloggingBusiness StrategyContent MarketingMarketing StrategyOnline BusinessOnline MarketingSEOSocial Media Marketing
Confessions of an Accidental Entrepreneur: My Life Skating on Thin Ice
Introduction: The Early Years (1978 to 1982) It all kicked off in 1978 when I was an 11-year-old paperboy with a fascination for all things tech. While delivering newspapers, mowing lawns, shoveling driveways, and stuffing envelopes for my neighbors—I was the neighborhood’s one-stop shop for odd jobs—I was also exploring the frontiers of early computing. […]...
Published On - October 7, 2024
Content MarketingMarketing StrategyOnline BusinessOnline Marketing
Understanding Marketing KPIs: A Guide for Strategic Decision-Making in Digital Advertising
In the ever-evolving landscape of digital marketing, understanding and leveraging key performance indicators (KPIs) is essential for any marketing strategy. As sales representatives approach businesses with the latest advertising products, it’s vital to remember that they are not strategists, marketers, or branding experts. They’re excellent at selling their products, but true strategy and brand development […]...
Published On - September 26, 2024
Business StrategyMarketing StrategyOnline MarketingSEO
Gizoom Marketing & Consulting: Your Go-To Marketing Strategy Consultant
In today’s crowded digital space, businesses need more than flashy ads—they need a strategic partner. That’s where Gizoom Marketing & Consulting, your go-to Marketing Strategy Consultant, steps in. Whether you’re overwhelmed with marketing choices or just looking to fine-tune your strategy, we’ve got you covered. Why a Marketing Strategy Consultant Matters Running ads without a […]...
Published On - September 17, 2024
Content MarketingMarketing StrategyOnline MarketingSocial Media Marketing
Why Most Marketing Is a Gimmick (And How Salespeople Are Selling You the Wrong Solutions)
The Illusion of Marketing and Sales Let’s face it—marketing is often little more than smoke and mirrors. We’re all familiar with the glitzy ads, the catchy slogans, and the flashy campaigns that promise the moon but deliver a sliver of cheese. But here’s the truth: much of what’s sold to you as “must-have” marketing is […]...
Published On - August 29, 2024
Business StrategyMarketing StrategyOnline BusinessOnline MarketingSEOSocial Media Marketing
How to Sign Up Your Business for Google Guaranteed: A Step-by-Step Guide
Google Guaranteed is a certification program that helps businesses build trust with potential customers. This badge appears on your Google Local Services ad and assures customers that Google has vetted your business. In this guide, we’ll walk you through the detailed steps to sign up your business for Google Guaranteed and discuss common problems you […]...
Published On - June 20, 2024
Business StrategyMarketing StrategyOnline Marketing
10 Common Advertising Phrases to Avoid and Why
Navigating the ever-evolving landscape of advertising regulations can be tricky. To help you stay compliant with FTC guidelines, here are ten common advertising phrases that you should avoid, along with explanations for why they can be problematic. Remember, always consult with an attorney to ensure your marketing practices align with legal standards. Yeah, it’s getting […]...
Published On - June 13, 2024
Business StrategyMarketing StrategyOnline Marketing
Understanding FTC Advertising Guidelines: What You Can and Can’t Say
In today’s competitive marketplace, advertising plays a crucial role in attracting customers and driving sales. However, it’s essential to ensure that your marketing practices comply with regulatory standards set by authorities like the Federal Trade Commission (FTC). Recently, the FTC has intensified its scrutiny on certain advertising claims, particularly those that can be misleading or […]...
Published On - June 6, 2024
Marketing StrategyOnline MarketingSocial Media Marketing
The Good, The Bad, and The Ugly in Marketing
As a business owner, your primary focus is providing excellent products or services. However, in the digital age, maintaining an effective online presence is crucial. Unfortunately, many businesses fall into the trap of spending exorbitant amounts on marketing agencies that promise the world but deliver little. Let’s explore some common mistakes and offer tips to […]...
Published On - May 30, 2024
Business StrategyContent MarketingMarketing StrategyOnline BusinessOnline MarketingSEO
Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content
Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, attract more visitors, and increase conversions. Rejuvenating Underperforming Content: Start […]...
Published On - January 23, 2024
Marketing StrategyOnline Marketing
Cut the Waste: Efficient Ad Spending with Gizoom Marketing & Consulting
With the ease of digital marketing, it’s tempting to throw money at multiple channels and hope for the best. However, without a clear strategy, you could be wasting your ad spend without seeing any significant results. At Gizoom, we aim to put an end to this reckless marketing by focusing on effective and efficient ad […]...
Published On - September 25, 2023
Business StrategyMarketing StrategyOnline BusinessOnline Marketing
Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers
In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have found a powerful tool to connect with […]...
Published On - September 7, 2023
Marketing StrategyOnline MarketingSEO
Boost Customer Loyalty & Engagement: The Revolution of Reward Systems via Mobile Apps
As businesses vie for customer attention in an increasingly crowded marketplace, fostering customer loyalty has never been more critical. Traditionally, businesses have relied on loyalty programs to encourage repeat purchases and build a loyal customer base. These programs typically involve points collection cards or similar reward systems. However, with the advent of mobile apps, loyalty […]...
Published On - September 4, 2023
Marketing StrategyOnline MarketingSEO
Bridging Marketing and Customers through Mobile Apps: A Direct Channel for Success
In the era of digital marketing, businesses have a plethora of platforms to reach out to their customers – websites, social media, emails, and more. However, with the growing popularity and utility of mobile apps, businesses have found an even more direct and effective channel to market their products and services. Let’s delve into how […]...
Published On - August 31, 2023
Marketing StrategyOnline MarketingSEOSocial Media Marketing
Transforming Customer Service with Mobile Apps: The Future is Here
In today’s rapidly evolving digital landscape, businesses are presented with a unique challenge: delivering exceptional customer service in an increasingly virtual marketplace. As customer interactions move online, providing timely, personalized, and efficient support becomes more critical — and more complex — than ever. Enter mobile apps, the transformative solution that can revolutionize the way businesses […]...
Published On - August 28, 2023
Business StrategyMarketing StrategyOnline BusinessOnline MarketingSEOSocial Media Marketing
Your 24/7 Business Ally: The Power of Mobile Apps
In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have seamlessly integrated into every aspect of our lives, from online […]...
Published On - August 21, 2023
Business StrategyContent MarketingMarketing StrategyOnline Marketing
The 6 Crucial Steps You Need to Know When Attempting a Rebrand
Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. But where do you start? […]...
Published On - August 7, 2023
Business StrategyContent MarketingMarketing StrategyOnline MarketingSEOSocial Media Marketing
Empowering Digital Excellence: The Gizoom Way
At Gizoom, we have a vision and a mission that guide us in everything we do. Our vision is to be the Pinnacle of Innovation, the go-to choice for discerning clients and talented individuals. Our mission is to empower our clients and our team to excel in a digitized world. Every day, we are driven […]...
Published On - July 17, 2023
Marketing StrategyOnline MarketingSEO
Exploring The Dynamic Realm Of Programmatic Advertising
On the marketing landscape, a recent study found that more than 30% of professionals are amplifying their Programmatic Advertising investments! But what does this mean for your business? Today’s consumers are increasingly discerning, and Programmatic Ads provide a potent way to engage with your audience effectively. They’re affordable, adaptable, and can supercharge a standard SEO […]...
Published On - July 13, 2023
Business StrategyMarketing StrategyOnline MarketingSEO
Marketing Scammers or the Great Gatsby of Scottsdale? – A Tale of Top Marketing Agencies!
Buckle up, folks, because we’re about to embark on a hilarious roller-coaster ride through the glitzy world of marketing and sales! Where the best marketing agencies in Scottsdale engage in dazzling feats of creativity and others… well, they more resemble an episode of American Greed. We like to call this amusing episode “Marketing Scammers.” Imagine […]...
Published On - June 27, 2023
Marketing StrategyOnline MarketingRatingsSEO
Enhance Website Performance with Screpy: An All-in-One AI-Based Web Analysis Tool
In the ever-evolving world of web development, staying on top of your website’s performance is essential for success. Enter Screpy, an AI-based web analysis tool that has revolutionized the way I monitor and optimize my websites. With its comprehensive features and user-friendly interface, Screpy has become an indispensable asset in my web development toolkit. In […]...
Published On - June 26, 2023
Marketing StrategyOnline MarketingSEO
Instinctive Sales: Unleashing the Power of Intuition
In the fast-paced and high-stakes world of sales, quick decision-making is often a crucial part of the job. But what sets successful salespeople apart? How do they know precisely when to close a deal or when to step back? The surprising answer lies in trusting their instincts. Intuition, also known as gut instinct, plays a […]...
Published On - June 20, 2023
Marketing StrategyOnline BusinessOnline MarketingSEO
The Ripple Effect in Digital Marketing: How Small Actions Create Big Results
Within the vast realm of digital marketing, the true impact of small actions is often overlooked. Similar to the famous butterfly effect, where a small action in one place can trigger major consequences elsewhere, even the tiniest changes in marketing strategies can have far-reaching and disruptive effects on a company’s success. Welcome to the world […]...
Published On - June 15, 2023
Marketing StrategyOnline Marketing
How Bringing In A Fractional CMO Helps A Growing Company
If you are in a growth phase at your company, it is important to bring on a Fractional Chief Marketing Officer (CMO). What exactly is the role of a CMO? How does one help a growing company? And what are the benefits of bringing on such an executive at this stage? The answer: A CMO […]...
Published On - December 29, 2022
Marketing StrategyOnline Marketing
How Can The Business Be Enhanced By Using Inbound Marketing?
The first step in developing a successful inbound advertisement project is to create something to sell prospective customers or consumers. You have to tell them how your company can profit, and with marketing deals, you’re doing that....
Published On - December 12, 2022
Content MarketingOnline MarketingSEO
How To Enhance Your Brand With Content Marketing Plan?
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”—Colin Powell It sounds great but it will leave most of us at a loss as to what to do next as we create and execute a marketing plan for the content. Everyone knows that the Throne ‘s […]...
Published On - November 7, 2022
Business StrategyMarketing StrategyOnline Marketing
Make Customers Be Proud Of Your Brand
As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good […]...
Published On - September 2, 2022
Marketing StrategyOnline MarketingSEO
Bring Your Business To The Next Level With The Help Of SEO Strategy
When we know that the latest SEO strategy is OK, making sense in the dark is very straightforward. Although some claim that SEO is similar to voodoo, there are many tools and services available to help you discover how well you are doing. Tips To Check SEO Development Are you getting visitors to the Organic […]...
Published On - September 2, 2022
Marketing StrategyOnline BusinessOnline MarketingSEO
The Use Of Online Marketing To Upgrade Your Business
When it comes to online business, you will do one of the first steps. You have a website, an account for hosting, and you might even be able to work out how to accept money. Web marketing isn’t just underground art for someone who wears Black Hats or attends hacker conventions. The SEO company will […]...
Published On - September 2, 2022
