Online Marketing | Gizoom Consulting

Published On - January 31, 2025

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Closing techniques, Patience in sales, Sales psychology, Sales readiness, Sales timing

The ROI of Digital Marketing Strategy Consulting: Is It Worth It?

When it comes to growing your business, every dollar you spend needs to count—especially on marketing. That’s why many business owners wonder if hiring a digital marketing strategy consultant is really worth the investment. Will it bring in more customers? Will it increase sales? Simply put,...

Published On - January 31, 2025

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Closing techniques, Patience in sales, Sales psychology, Sales readiness, Sales timing

What a Digital Marketing Strategy Consulting Empowers Small Businesses

Running a small business is no easy task, especially when it comes to marketing in today’s digital world. With so many tools, platforms, and strategies out there, it’s easy to feel overwhelmed. That’s where digital marketing strategy consulting can make a big difference. Think of it as havin...

Published On - January 24, 2025

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Closing techniques, Patience in sales, Sales psychology, Sales readiness, Sales timing

Sales & Potty Training: How Understanding Human Nature Can Make You a Better Closer

There comes a moment in every parent’s life when they realize bribery isn’t working. The sticker charts, the candy rewards, the pep talks—nothing is convincing their toddler to use the potty. Why? Because the kid isn’t ready yet. Now, imagine a salesperson facing the same problem. They&#8217...

Demise: MySpace – The Pioneer That Lost Its Way

Published On - January 10, 2025

Paul Conant Content Marketing, Marketing Strategy, Online Marketing, Social Media MarketingTags: Facebook, MySpace, Social Media, social media pioneer

Demise: MySpace – The Pioneer That Lost Its Way

It’s the early 2000s, and a new kind of world is emerging—a world where people can connect, share, and broadcast their lives online. At the forefront of this revolution is a website called MySpace. For millions, MySpace isn’t just a website; it’s a digital home. Friends post on each other’...

Gizoom Consulting | Expert Insights into AI Content Detectors

Published On - December 31, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Marketing

Expert Insights into AI Content Detectors

As technology evolves, businesses increasingly rely on artificial intelligence (AI) to optimize processes, including content creation. However, distinguishing between human-written and AI-generated content has become a crucial aspect of maintaining authenticity and trust in the digital landscape. Wh...

Published On - November 28, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online MarketingTags: Website development, Website Development Process

7-Step Website Development Process [+ The Tools That Will Streamline Your Journey]

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Published On - November 28, 2024

Paul Conant Blogging, Online Marketing, SEO, SEO TestingTags: H1 Tags, Heading Tags, HTML H1 Tags

H1 Tags – What Are They & Why Should You Use Them for SEO?

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Demise: Tower Records – The Fall of a Music Empire

Published On - November 20, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online Marketing, Social Media MarketingTags: digital music disruption, music retail challenges, rise and fall of Tower Records, Tower Records collapse, Tower Records history

Demise: Tower Records – The Fall of a Music Empire

In its heyday, Tower Records was more than just a store—it was a cultural institution. For music lovers around the world, Tower Records wasn’t simply a place to buy albums; it was a destination. Tower Records’ flagship store on Sunset Boulevard in Los Angeles was an iconic landmark, and th...

Published On - November 15, 2024

Paul Conant Content Marketing, Online Marketing, SEO, Social Media MarketingTags: avoiding copyright scams, copyright protection for authors, copyright registration guide, secure intellectual property

Understanding Copyright: Protecting Your Words, Your Way

Imagine this: you pour your heart into a manuscript. Late nights, endless coffee, and a few “aha” moments later, you’ve got a book that’s ready to see the light of day. But as you step into the world of publishing, there’s a lurking villain authors rarely think about until it’s too late�...

Published On - November 11, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, Social Media MarketingTags: business failure lessons, Motorola history, Motorola rise and fall, smartphone evolution, technology industry changes

Demise: Motorola – A Pioneer That Missed the Call of the Future

Once upon a time, Motorola was the undisputed king of communication. The company didn’t just dominate the mobile phone market; it created it. If you think back to the iconic days of the “brick phone,” or even the ultra-sleek Motorola Razor, it’s hard to believe that the company that helped b...

Published On - November 5, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Marketing, SEO, Social Media MarketingTags: Borders bankruptcy story, Borders bookstore history, E-commerce vs. brick-and-mortar, Lessons from Borders’ closure, Retail adaptation challenges

Demise: Borders – The Bookstore Giant That Lost Its Chapter

There was a time when walking into a Borders bookstore was like stepping into a literary wonderland. Shelves lined with bestsellers, classics, and new releases invited readers to browse, explore, and discover. With cozy reading nooks and coffee shops nestled inside, Borders wasn’t just a place to ...

Published On - October 17, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Marketing, Social Media MarketingTags: Business Failures, business lessons, business mistakes, Circuit City, Corporate Demise, corporate strategy failure

Demise – Lessons from the Collapse of a Business: The Rise and Fall of Circuit City

Imagine it’s the late 1970s. You walk into a massive showroom filled with shiny new TVs, booming stereos, and state-of-the-art appliances. Circuit City is everywhere—an electric dreamscape for anyone who loves gadgets and technology. The company was a pioneer, and it felt like they were building...

Published On - October 14, 2024

Paul Conant Marketing Strategy, Online Marketing, Social Media MarketingTags: Digital Marketing, marketing development, marketing plan, Marketing Strategy, Online Marketing

Crafting a Winning Marketing Strategy: Unlock Your Business Potential

In today’s fast-paced digital landscape, having a robust marketing strategy is more important than ever. At Gizoom Consulting & Marketing, we believe that a well-thought-out and data-driven marketing plan is the key to unlocking your business’s full potential. Without a clear strategy, busin...

Published On - October 7, 2024

Paul Conant Blogging, Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: business journey, Digital Consultancy, Entrepreneur, entrepreneurship, Gizoom, SEO, Website development

Confessions of an Accidental Entrepreneur: My Life Skating on Thin Ice

Introduction: The Early Years (1978 to 1982) It all kicked off in 1978 when I was an 11-year-old paperboy with a fascination for all things tech. While delivering newspapers, mowing lawns, shoveling driveways, and stuffing envelopes for my neighbors—I was the neighborhood’s one-stop shop for...

Published On - September 26, 2024

Paul Conant Content Marketing, Marketing Strategy, Online Business, Online MarketingTags: Advertising, digital ads, Digital Marketing, Key Performance Indicators, KPIs, Marketing Strategy

Understanding Marketing KPIs: A Guide for Strategic Decision-Making in Digital Advertising

In the ever-evolving landscape of digital marketing, understanding and leveraging key performance indicators (KPIs) is essential for any marketing strategy. As sales representatives approach businesses with the latest advertising products, it’s vital to remember that they are not strategists, mark...

Published On - September 17, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Marketing, SEOTags: Business Strategy, Marketing, Marketing Strategy, Marketing Strategy Consultant

Gizoom Marketing & Consulting: Your Go-To Marketing Strategy Consultant

In today’s crowded digital space, businesses need more than flashy ads—they need a strategic partner. That’s where Gizoom Marketing & Consulting, your go-to Marketing Strategy Consultant, steps in. Whether you’re overwhelmed with marketing choices or just looking to fine-tune your strate...

Published On - August 29, 2024

Paul Conant Content Marketing, Marketing Strategy, Online Marketing, Social Media MarketingTags: Digital Marketing, Marketer, Marketing, Marketing Strategy, Online Marketing

Why Most Marketing Is a Gimmick (And How Salespeople Are Selling You the Wrong Solutions)

The Illusion of Marketing and Sales Let’s face it—marketing is often little more than smoke and mirrors. We’re all familiar with the glitzy ads, the catchy slogans, and the flashy campaigns that promise the moon but deliver a sliver of cheese. But here’s the truth: much of what’s sold to y...

Published On - June 20, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: GMB, Google, Google Guaranteed, Google Local Services, Google My Business, Local Services Ads

How to Sign Up Your Business for Google Guaranteed: A Step-by-Step Guide

Google Guaranteed is a certification program that helps businesses build trust with potential customers. This badge appears on your Google Local Services ad and assures customers that Google has vetted your business. In this guide, we’ll walk you through the detailed steps to sign up your busi...

Published On - June 13, 2024

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Advertising, Business growth, Business Strategy, Marketing, Marketing Strategy

10 Common Advertising Phrases to Avoid and Why

Navigating the ever-evolving landscape of advertising regulations can be tricky. To help you stay compliant with FTC guidelines, here are ten common advertising phrases that you should avoid, along with explanations for why they can be problematic. Remember, always consult with an attorney to ensure...

Published On - June 6, 2024

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Advertising, Advertising Guidelines, advertising practices, competitive marketplace, FTC, Sales

Understanding FTC Advertising Guidelines: What You Can and Can’t Say

In today’s competitive marketplace, advertising plays a crucial role in attracting customers and driving sales. However, it’s essential to ensure that your marketing practices comply with regulatory standards set by authorities like the Federal Trade Commission (FTC). Recently, the FTC h...

Published On - May 30, 2024

Paul Conant Marketing Strategy, Online Marketing, Social Media MarketingTags: Advertising, Branding, Business Strategy, Digital Marketing, Marketing, Marketing Strategy

The Good, The Bad, and The Ugly in Marketing

As a business owner, your primary focus is providing excellent products or services. However, in the digital age, maintaining an effective online presence is crucial. Unfortunately, many businesses fall into the trap of spending exorbitant amounts on marketing agencies that promise the world but del...

Published On - January 23, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, SEOTags: Gizoom, Marketing Strategy, Online Marketing, SEO, SEO Strategy

Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content

Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, at...

Published On - September 25, 2023

Paul Conant Marketing Strategy, Online MarketingTags: Business growth, Digital Marketing, Marketing, Marketing Strategy

Cut the Waste: Efficient Ad Spending with Gizoom Marketing & Consulting

With the ease of digital marketing, it’s tempting to throw money at multiple channels and hope for the best. However, without a clear strategy, you could be wasting your ad spend without seeing any significant results. At Gizoom, we aim to put an end to this reckless marketing by focusing on e...

Published On - September 7, 2023

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online MarketingTags: Business Strategy, customer experience, mobile apps

Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers

In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have...

Published On - September 4, 2023

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Business Strategy, customer loyalty, Marketing Strategy, mobile apps

Boost Customer Loyalty & Engagement: The Revolution of Reward Systems via Mobile Apps

As businesses vie for customer attention in an increasingly crowded marketplace, fostering customer loyalty has never been more critical. Traditionally, businesses have relied on loyalty programs to encourage repeat purchases and build a loyal customer base. These programs typically involve points c...

Published On - August 31, 2023

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Digital Marketing, mobile apps

Bridging Marketing and Customers through Mobile Apps: A Direct Channel for Success

In the era of digital marketing, businesses have a plethora of platforms to reach out to their customers – websites, social media, emails, and more. However, with the growing popularity and utility of mobile apps, businesses have found an even more direct and effective channel to market their ...

Published On - August 28, 2023

Paul Conant Marketing Strategy, Online Marketing, SEO, Social Media MarketingTags: Business Strategy, Marketing Strategy, mobile apps, SEO

Transforming Customer Service with Mobile Apps: The Future is Here

In today’s rapidly evolving digital landscape, businesses are presented with a unique challenge: delivering exceptional customer service in an increasingly virtual marketplace. As customer interactions move online, providing timely, personalized, and efficient support becomes more critical —...

Published On - August 21, 2023

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: business apps, Business Strategy, Marketing Strategy, mobile apps

Your 24/7 Business Ally: The Power of Mobile Apps

In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have se...

Published On - August 7, 2023

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online MarketingTags: Brand, Business Strategy, Marketing Strategy, Rebranding

The 6 Crucial Steps You Need to Know When Attempting a Rebrand

Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. ...

Published On - July 17, 2023

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Marketing, SEO, Social Media MarketingTags: Business growth, Gizoom, Marketing Strategy

Empowering Digital Excellence: The Gizoom Way

At Gizoom, we have a vision and a mission that guide us in everything we do. Our vision is to be the Pinnacle of Innovation, the go-to choice for discerning clients and talented individuals. Our mission is to empower our clients and our team to excel in a digitized world. Every day, we are driven [&...

Published On - July 13, 2023

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Advertising, Business Strategy, Marketing, Programmatic Advertising, SEO

Exploring The Dynamic Realm Of Programmatic Advertising

On the marketing landscape, a recent study found that more than 30% of professionals are amplifying their Programmatic Advertising investments! But what does this mean for your business? Today’s consumers are increasingly discerning, and Programmatic Ads provide a potent way to engage with you...

Published On - June 27, 2023

Paul Conant Business Strategy, Marketing Strategy, Online Marketing, SEOTags: Marketing, Marketing Agencies, Marketing Scammers, Sales

Marketing Scammers or the Great Gatsby of Scottsdale? – A Tale of Top Marketing Agencies!

Buckle up, folks, because we’re about to embark on a hilarious roller-coaster ride through the glitzy world of marketing and sales! Where the best marketing agencies in Scottsdale engage in dazzling feats of creativity and others… well, they more resemble an episode of American Greed. We lik...

Published On - June 26, 2023

Paul Conant Marketing Strategy, Online Marketing, Ratings, SEOTags: eb development toolkit, Screpy, Web Analysis Tool, Website Performance

Enhance Website Performance with Screpy: An All-in-One AI-Based Web Analysis Tool

In the ever-evolving world of web development, staying on top of your website’s performance is essential for success. Enter Screpy, an AI-based web analysis tool that has revolutionized the way I monitor and optimize my websites. With its comprehensive features and user-friendly interface, Scr...

Published On - June 20, 2023

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Instinctive Sales, Intuition, Sales

Instinctive Sales: Unleashing the Power of Intuition

In the fast-paced and high-stakes world of sales, quick decision-making is often a crucial part of the job. But what sets successful salespeople apart? How do they know precisely when to close a deal or when to step back? The surprising answer lies in trusting their instincts. Intuition, also known ...

Published On - June 15, 2023

Paul Conant Marketing Strategy, Online Business, Online Marketing, SEOTags: Digital Marketing, Marketing Strategy, SEO Strategy

The Ripple Effect in Digital Marketing: How Small Actions Create Big Results

Within the vast realm of digital marketing, the true impact of small actions is often overlooked. Similar to the famous butterfly effect, where a small action in one place can trigger major consequences elsewhere, even the tiniest changes in marketing strategies can have far-reaching and disruptive ...

Published On - December 29, 2022

Paul Conant Marketing Strategy, Online MarketingTags: CMO, Company Growth, Marketing Strategy

How Bringing In A Fractional CMO Helps A Growing Company

If you are in a growth phase at your company, it is important to bring on a Fractional Chief Marketing Officer (CMO). What exactly is the role of a CMO? How does one help a growing company? And what are the benefits of bringing on such an executive at this stage? The answer: A CMO […]...

Published On - December 12, 2022

Paul Conant Marketing Strategy, Online MarketingTags: Inbound Marketing, Marketing Strategy

How Can The Business Be Enhanced By Using Inbound Marketing?

The first step in developing a successful inbound advertisement project is to create something to sell prospective customers or consumers. You have to tell them how your company can profit, and with marketing deals, you’re doing that....

Published On - November 7, 2022

Paul Conant Content Marketing, Online Marketing, SEOTags: Content Marketing, Marketing Strategy, Online Marketing

How To Enhance Your Brand With Content Marketing Plan?

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”—Colin Powell It sounds great but it will leave most of us at a loss as to what to do next as we create and execute a marketing plan for the content. Everyone knows that the Throne ‘s [&h...

Published On - September 2, 2022

Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: Branding, Customer Engagement, Marketing Strategy

Make Customers Be Proud Of Your Brand

As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good […...

Published On - September 2, 2022

Paul Conant Marketing Strategy, Online Marketing, SEOTags: Google Analytics, SEMRush, SEO Strategy

Bring Your Business To The Next Level With The Help Of SEO Strategy

When we know that the latest SEO strategy is OK, making sense in the dark is very straightforward. Although some claim that SEO is similar to voodoo, there are many tools and services available to help you discover how well you are doing. Tips To Check SEO Development Are you getting visitors to the...

Published On - September 2, 2022

Paul Conant Marketing Strategy, Online Business, Online Marketing, SEOTags: Business Strategy, Marketing Strategy, Online Business, SEO

The Use Of Online Marketing To Upgrade Your Business

When it comes to online business, you will do one of the first steps. You have a website, an account for hosting, and you might even be able to work out how to accept money. Web marketing isn’t just underground art for someone who wears Black Hats or attends hacker conventions. The SEO company wil...

The ROI of Digital Marketing Strategy Consulting: Is It Worth It?

What a Digital Marketing Strategy Consulting Empowers Small Businesses

Sales & Potty Training: How Understanding Human Nature Can Make You a Better Closer

Expert Insights into AI Content Detectors

7-Step Website Development Process [+ The Tools That Will Streamline Your Journey]

H1 Tags – What Are They & Why Should You Use Them for SEO?

Understanding Marketing KPIs: A Guide for Strategic Decision-Making in Digital Advertising

Gizoom Marketing & Consulting: Your Go-To Marketing Strategy Consultant

10 Common Advertising Phrases to Avoid and Why

Understanding FTC Advertising Guidelines: What You Can and Can’t Say

Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content

Cut the Waste: Efficient Ad Spending with Gizoom Marketing & Consulting

Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers

Boost Customer Loyalty & Engagement: The Revolution of Reward Systems via Mobile Apps

Bridging Marketing and Customers through Mobile Apps: A Direct Channel for Success

The 6 Crucial Steps You Need to Know When Attempting a Rebrand

Exploring The Dynamic Realm Of Programmatic Advertising

Marketing Scammers or the Great Gatsby of Scottsdale? – A Tale of Top Marketing Agencies!

Enhance Website Performance with Screpy: An All-in-One AI-Based Web Analysis Tool

Instinctive Sales: Unleashing the Power of Intuition

The Ripple Effect in Digital Marketing: How Small Actions Create Big Results

How Bringing In A Fractional CMO Helps A Growing Company

How Can The Business Be Enhanced By Using Inbound Marketing?

How To Enhance Your Brand With Content Marketing Plan?

Make Customers Be Proud Of Your Brand

Bring Your Business To The Next Level With The Help Of SEO Strategy

The Use Of Online Marketing To Upgrade Your Business

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