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The Brand Trap
Gizoom Consulting | The Brand Trap: How Growing Businesses Lose Value When They Blend In

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Paul Conant Business Strategy, Online Business, Online MarketingTags: , , , , ,

The Brand Trap: How Growing Businesses Lose Value When They Blend In

They didn’t start out boring. In fact, they were bold — maybe even a little reckless. They launched with fire in their belly and a point to prove. One restaurant owner built a brand around the idea of “honest plates for dirty hands.” A construction company promised “we show up ...
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Marketing
Gizoom Consulting | The Good, The Bad, and The Ugly in Marketing

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Paul Conant Marketing Strategy, Online Marketing, Social Media MarketingTags: , , , , ,

The Good, The Bad, and The Ugly in Marketing

As a business owner, your primary focus is providing excellent products or services. However, in the digital age, maintaining an effective online presence is crucial. Unfortunately, many businesses fall into the trap of spending exorbitant amounts on marketing agencies that promise the world but del...
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customer
Gizoom Consulting | Make Customers Be Proud Of Your Brand

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Paul Conant Business Strategy, Marketing Strategy, Online MarketingTags: , ,

Make Customers Be Proud Of Your Brand

As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good […...
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