Category Archives: Business Strategy

Business StrategyMarketing Strategy
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The Power of the Three Pillars: Building Business Growth with Operations, Marketing, and Sales

The path to business growth isn’t a straight line; it’s a multifaceted journey that requires a solid foundation in three key areas: Operations, Marketing, and Sales. At Gizoom, we call these the Three Pillars of Business Growth. Operations ensure that your business runs smoothly, while Marketing helps you reach your target audience. Sales, the final […]...
Business StrategyMarketing Strategy
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Decoding the Value of a Fractional CMO for Entrepreneurs

If you’re an entrepreneur grappling with the complexities of marketing, you’re likely aware of its critical role in business growth. Marketing not only helps you connect with your target market but also drives customer engagement and differentiation. However, effective marketing isn’t straightforward; it requires a significant investment of time, resources, and expertise. The Case for […]...
Business StrategyMarketing Strategy
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Say No to Hidden Fees and Kickbacks: Transparent Marketing with Gizoom Marketing & Consulting

In the marketing world, it’s not uncommon to come across agencies that are more interested in lining their pockets than helping your business grow. These agencies often hide fees and may even receive kickbacks from your ad spend, further eating into your marketing budget. At Gizoom, we believe in transparent marketing. Our approach to marketing […]...
Business StrategyMarketing Strategy
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Steering Clear of Reckless Marketing: Why A Strategic Approach Matters

In the digital age, it’s easier than ever to spend money on marketing. With just a few clicks, you can have ads running on social media, search engines, and more. However, just because it’s easy doesn’t mean it’s effective. Reckless marketing can burn through your budget without delivering the results you need. At Gizoom, we […]...
Business StrategyMarketing Strategy
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The Importance of a Solid Foundation: Operations, Marketing and Sales

In the world of business, recklessly throwing money at marketing efforts without a solid foundation is akin to constructing a building on sand. For any organization seeking growth, it is essential to first establish a solid foundation in Operations, Marketing, and Sales. The three pillars, Operations, Marketing, and Sales, form the backbone of any successful […]...
Business StrategyMarketing StrategyOnline BusinessOnline Marketing
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Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers

In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have found a powerful tool to connect with […]...
Business StrategyMarketing StrategyOnline BusinessOnline MarketingSEOSocial Media Marketing
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Your 24/7 Business Ally: The Power of Mobile Apps

In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have seamlessly integrated into every aspect of our lives, from online […]...
Business StrategyContent MarketingMarketing StrategyOnline Marketing
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The 6 Crucial Steps You Need to Know When Attempting a Rebrand

Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. But where do you start? […]...
Business StrategyMarketing Strategy
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Beyond Success: Embracing Significance in Your Life

I’d like to share a personal thought that I believe can add an extra layer of depth to your journey. It’s about the weighty words: Success and Significance. These two concepts, though they may seem intertwined, are not interchangeable. Let’s break it down together. Our society tends to venerate success, painting a picture of glittering […]...
Business StrategyMarketing Strategy
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Seeing the Forest Beyond the Trees: The Power of Strategic Business Planning

In the great landscape of entrepreneurship, it’s often all too easy to find ourselves lost in the weeds, surrounded by all sorts of minutiae. The day-to-day operational details have a sneaky way of obscuring our vision, much like dense foliage hiding the panorama of the forest. This phenomenon, the inability to see the forest for […]...
Business StrategyMarketing StrategySEO
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Why Regular Updates and Security Measures Are Crucial for Your WordPress Website

Imagine this scenario: You’ve spent considerable time and resources creating a fantastic WordPress website for your business. It’s elegant, user-friendly, and it showcases your products or services brilliantly. Then, one day, you wake up to find that your website is inaccessible, data is lost, or worse, your site has been hacked. This nightmare scenario is […]...
Business StrategyContent MarketingMarketing StrategyOnline MarketingSEOSocial Media Marketing
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Empowering Digital Excellence: The Gizoom Way

At Gizoom, we have a vision and a mission that guide us in everything we do. Our vision is to be the Pinnacle of Innovation, the go-to choice for discerning clients and talented individuals. Our mission is to empower our clients and our team to excel in a digitized world. Every day, we are driven […]...
Business StrategyMarketing Strategy
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Setting Your Brand Apart: The Elements of Brand Success

In the crowded marketplace of brands, where competition for consumers’ attention and loyalty is fierce, what sets a few brands apart from the rest? How do they rise above the noise, captivate audiences, and establish themselves as industry leaders? The answers lie in understanding the key elements of brand success. Successful brands, those that leave […]...
Business StrategyMarketing Strategy
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The Role of Strategy in Successful Business Growth

In today’s dynamic business landscape, the linchpin of success lies in one fundamental element – a well-crafted strategy. Whether your goal is to disrupt the market, create a unique niche, or drive sustainable business growth, the blueprint for achieving these objectives is your strategy. It acts as your North Star, guiding you through the labyrinth […]...
Business StrategyMarketing StrategyOnline MarketingSEO
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Marketing Scammers or the Great Gatsby of Scottsdale? – A Tale of Top Marketing Agencies!

Buckle up, folks, because we’re about to embark on a hilarious roller-coaster ride through the glitzy world of marketing and sales! Where the best marketing agencies in Scottsdale engage in dazzling feats of creativity and others… well, they more resemble an episode of American Greed. We like to call this amusing episode “Marketing Scammers.” Imagine […]...
Business StrategyMarketing Strategy
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Guerrilla Marketing: How Will It Help Your Business?

Guerrilla Marketing revolves around minimal effort and whimsical tactics aimed at increasing the most extreme presence. Such techniques of minimal effort are essential because it is recommended that independent companies devote 7 to 8 percent of their income to promotion. Entrepreneurs can use the accompanying Guerrilla marketing to ensure that they get the most value […]...
Business StrategyMarketing Strategy
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The Biggest Challenge Small Business Face

“If you want something done right, you have to do it yourself.” We’ve all heard that statement – especially from people who are micromanaging a situation or trying to do everything all alone. That might have worked in college when you were assigned a group project you ended up doing all by yourself, but it’s […]...
Business StrategyMarketing StrategyOnline Marketing
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Make Customers Be Proud Of Your Brand

As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good […]...
Business StrategyMarketing Strategy
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How Do You Deal With Your Competitors?

Throughout the world, there are hundreds of millions of firms. Everybody does it, but how many would you name it? There are many people who can name only two or three who have split and gained power. The explanation for this is that most people think they should follow the same cut-in pattern in order […]...