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Introduction: The Early Years (1978 to 1982) It all kicked off in 1978 when I was an 11-year-old paperboy with a fascination for all things tech. While delivering newspapers, mowing lawns, shoveling driveways, and stuffing envelopes for my neighbors—I was the neighborhood’s one-stop shop for odd jobs—I was also exploring the frontiers of early computing. […]...
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Why KPIs Matter in Modern Business In today’s data-driven business environment, understanding Key Performance Indicators (KPIs) is essential. KPIs provide measurable values that demonstrate how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. Understanding the Basics of KPIs What Are KPIs? KPIs […]...
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In today’s crowded digital space, businesses need more than flashy ads—they need a strategic partner. That’s where Gizoom Marketing & Consulting, your go-to Marketing Strategy Consultant, steps in. Whether you’re overwhelmed with marketing choices or just looking to fine-tune your strategy, we’ve got you covered. Why a Marketing Strategy Consultant Matters Running ads without a […]...
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Google Guaranteed is a certification program that helps businesses build trust with potential customers. This badge appears on your Google Local Services ad and assures customers that Google has vetted your business. In this guide, we’ll walk you through the detailed steps to sign up your business for Google Guaranteed and discuss common problems you […]...
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Navigating the ever-evolving landscape of advertising regulations can be tricky. To help you stay compliant with FTC guidelines, here are ten common advertising phrases that you should avoid, along with explanations for why they can be problematic. Remember, always consult with an attorney to ensure your marketing practices align with legal standards. Yeah, it’s getting […]...
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In today’s competitive marketplace, advertising plays a crucial role in attracting customers and driving sales. However, it’s essential to ensure that your marketing practices comply with regulatory standards set by authorities like the Federal Trade Commission (FTC). Recently, the FTC has intensified its scrutiny on certain advertising claims, particularly those that can be misleading or […]...
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Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, attract more visitors, and increase conversions. Rejuvenating Underperforming Content: Start […]...
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The path to business growth isn’t a straight line; it’s a multifaceted journey that requires a solid foundation in three key areas: Operations, Marketing, and Sales. At Gizoom, we call these the Three Pillars of Business Growth. Operations ensure that your business runs smoothly, while Marketing helps you reach your target audience. Sales, the final […]...
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If you’re an entrepreneur grappling with the complexities of marketing, you’re likely aware of its critical role in business growth. Marketing not only helps you connect with your target market but also drives customer engagement and differentiation. However, effective marketing isn’t straightforward; it requires a significant investment of time, resources, and expertise. The Case for […]...
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In the marketing world, it’s not uncommon to come across agencies that are more interested in lining their pockets than helping your business grow. These agencies often hide fees and may even receive kickbacks from your ad spend, further eating into your marketing budget. At Gizoom, we believe in transparent marketing. Our approach to marketing […]...
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In the digital age, it’s easier than ever to spend money on marketing. With just a few clicks, you can have ads running on social media, search engines, and more. However, just because it’s easy doesn’t mean it’s effective. Reckless marketing can burn through your budget without delivering the results you need. At Gizoom, we […]...
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In the world of business, recklessly throwing money at marketing efforts without a solid foundation is akin to constructing a building on sand. For any organization seeking growth, it is essential to first establish a solid foundation in Operations, Marketing, and Sales. The three pillars, Operations, Marketing, and Sales, form the backbone of any successful […]...
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In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have found a powerful tool to connect with […]...
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In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have seamlessly integrated into every aspect of our lives, from online […]...
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Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. But where do you start? […]...
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I’d like to share a personal thought that I believe can add an extra layer of depth to your journey. It’s about the weighty words: Success and Significance. These two concepts, though they may seem intertwined, are not interchangeable. Let’s break it down together. Our society tends to venerate success, painting a picture of glittering […]...
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In the great landscape of entrepreneurship, it’s often all too easy to find ourselves lost in the weeds, surrounded by all sorts of minutiae. The day-to-day operational details have a sneaky way of obscuring our vision, much like dense foliage hiding the panorama of the forest. This phenomenon, the inability to see the forest for […]...
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Imagine this scenario: You’ve spent considerable time and resources creating a fantastic WordPress website for your business. It’s elegant, user-friendly, and it showcases your products or services brilliantly. Then, one day, you wake up to find that your website is inaccessible, data is lost, or worse, your site has been hacked. This nightmare scenario is […]...
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At Gizoom, we have a vision and a mission that guide us in everything we do. Our vision is to be the Pinnacle of Innovation, the go-to choice for discerning clients and talented individuals. Our mission is to empower our clients and our team to excel in a digitized world. Every day, we are driven […]...
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In the crowded marketplace of brands, where competition for consumers’ attention and loyalty is fierce, what sets a few brands apart from the rest? How do they rise above the noise, captivate audiences, and establish themselves as industry leaders? The answers lie in understanding the key elements of brand success. Successful brands, those that leave […]...
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In today’s dynamic business landscape, the linchpin of success lies in one fundamental element – a well-crafted strategy. Whether your goal is to disrupt the market, create a unique niche, or drive sustainable business growth, the blueprint for achieving these objectives is your strategy. It acts as your North Star, guiding you through the labyrinth […]...
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Buckle up, folks, because we’re about to embark on a hilarious roller-coaster ride through the glitzy world of marketing and sales! Where the best marketing agencies in Scottsdale engage in dazzling feats of creativity and others… well, they more resemble an episode of American Greed. We like to call this amusing episode “Marketing Scammers.” Imagine […]...
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Guerrilla Marketing revolves around minimal effort and whimsical tactics aimed at increasing the most extreme presence. Such techniques of minimal effort are essential because it is recommended that independent companies devote 7 to 8 percent of their income to promotion. Entrepreneurs can use the accompanying Guerrilla marketing to ensure that they get the most value […]...
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Now it’s time for the fun stuff to create a logo and find other materials. The function of your logo is essentially to bring your company visual identity. If you choose your logo correctly, it should be immediately recognizable and people should know how to connect with your brand and company to anything with that […]...
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The product is probably the first thing to consider when you think of any big business. There are really very few successful businesses that don’t have a well-known name, and it’s difficult to imagine how a business can grow big without investing in its image and creating a for itself. Nevertheless, most small businesses and […]...
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“If you want something done right, you have to do it yourself.” We’ve all heard that statement – especially from people who are micromanaging a situation or trying to do everything all alone. That might have worked in college when you were assigned a group project you ended up doing all by yourself, but it’s […]...
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As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good […]...
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Throughout the world, there are hundreds of millions of firms. Everybody does it, but how many would you name it? There are many people who can name only two or three who have split and gained power. The explanation for this is that most people think they should follow the same cut-in pattern in order […]...
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The idea of having a name, website, and logo given to several people is one of the fun things when starting a business. This is an innovative process that helps you get your business signed. If you’re creative and love drawing, you’ll have a big leap forwards. But what if you’re not some kind of […]...
