When it comes to growing your business, every dollar you spend needs to count—especially on marketing. That’s why many business owners wonder if hiring a digital marketing strategy consultant is really worth the investment. Will it bring in more customers? Will it increase sales? Simply put,...
What a Digital Marketing Strategy Consulting Empowers Small Businesses
Running a small business is no easy task, especially when it comes to marketing in today’s digital world. With so many tools, platforms, and strategies out there, it’s easy to feel overwhelmed. That’s where digital marketing strategy consulting can make a big difference. Think of it as havin...
Sales & Potty Training: How Understanding Human Nature Can Make You a Better Closer
There comes a moment in every parent’s life when they realize bribery isn’t working. The sticker charts, the candy rewards, the pep talks—nothing is convincing their toddler to use the potty. Why? Because the kid isn’t ready yet. Now, imagine a salesperson facing the same problem. They’...
Expert Insights into AI Content Detectors
As technology evolves, businesses increasingly rely on artificial intelligence (AI) to optimize processes, including content creation. However, distinguishing between human-written and AI-generated content has become a crucial aspect of maintaining authenticity and trust in the digital landscape. Wh...
What Does Google’s November Core Update Mean for 2024 and Beyond?
Over the years, Google has introduced numerous core updates, each designed to enhance search quality and user experience. The most recent November Core Update, completed on December 5, is no exception. This update aims to refine search results further, potentially reshaping site rankings both immedi...
Demise: Lessons from the Collapse of Giants – Why Even the Mightiest Fall
It’s a tale as old as business itself: build an empire, rise to greatness, and then watch it crumble—sometimes in a slow, agonizing descent, and other times in a fiery, headline-grabbing collapse. If you’ve followed the stories we’ve told about companies like Circuit City, Toys “R̶...
Demise: Pan Am – The Fall of an Aviation Icon
There was a time when Pan American World Airways, better known as Pan Am, wasn’t just an airline—it was a symbol of global travel, prestige, and American innovation. The blue globe logo, the iconic clipper names, and the sleek white aircraft soaring across the skies were synonymous with luxury a...
Demise: Tower Records – The Fall of a Music Empire
In its heyday, Tower Records was more than just a store—it was a cultural institution. For music lovers around the world, Tower Records wasn’t simply a place to buy albums; it was a destination. Tower Records’ flagship store on Sunset Boulevard in Los Angeles was an iconic landmark, and th...
Demise: Motorola – A Pioneer That Missed the Call of the Future
Once upon a time, Motorola was the undisputed king of communication. The company didn’t just dominate the mobile phone market; it created it. If you think back to the iconic days of the “brick phone,” or even the ultra-sleek Motorola Razor, it’s hard to believe that the company that helped b...
Demise: Borders – The Bookstore Giant That Lost Its Chapter
There was a time when walking into a Borders bookstore was like stepping into a literary wonderland. Shelves lined with bestsellers, classics, and new releases invited readers to browse, explore, and discover. With cozy reading nooks and coffee shops nestled inside, Borders wasn’t just a place to ...
Demise: Nokia – The Rise, Fall, and Missed Opportunities of a Mobile Giant
There was a time when Nokia ruled the mobile phone world. In the late 1990s and early 2000s, it was hard to imagine life without a Nokia phone in your hand or pocket. The Finnish company wasn’t just a leader; it was a symbol of global connectivity, innovation, and reliability. Its phones were inde...
Demise: Toys “R” Us – How a Retail Empire Lost Its Way
In the late 1980s and early 1990s, walking into a Toys “R” Us was like stepping into a child’s wonderland. The aisles were packed with every toy imaginable—from action figures and dolls to bikes, board games, and the latest video game consoles. It wasn’t just a store; it was an exp...
Demise: Blockbuster – Where Arrogance Met Opportunity, and Failed
It’s the mid-90s. You’ve had a long day, and like millions of others, you find yourself in the comforting glow of a Blockbuster Video store, wandering the aisles, searching for the perfect movie for a night in. It’s a ritual—a small joy, even. Rows of VHS tapes, then DVDs, line the walls in ...
Demise: Commodore Computers – From Innovation to Oblivion
Flashback, early 1970s and you’re sitting in a school classroom or maybe a hobbyist’s basement. There’s a rectangular box on the table—a computer—but it’s nothing like the sleek, polished devices we know today. This is Commodore. The brand that was once poised to rule the world of person...
The Rise and Fall of Starter: From the Court to the Clearance Rack
Imagine this: it’s the early 1990s. You’re a kid who’s finally saved enough money for the holy grail of streetwear—a Starter jacket. Satin, embroidered logos, and that little star on the back—this thing was more than a jacket, it was a symbol. Starter wasn’t just a brand, it was a moveme...
Demise – Lessons from the Collapse of a Business: The Rise and Fall of Circuit City
Imagine it’s the late 1970s. You walk into a massive showroom filled with shiny new TVs, booming stereos, and state-of-the-art appliances. Circuit City is everywhere—an electric dreamscape for anyone who loves gadgets and technology. The company was a pioneer, and it felt like they were building...
Confessions of an Accidental Entrepreneur: My Life Skating on Thin Ice
Introduction: The Early Years (1978 to 1982) It all kicked off in 1978 when I was an 11-year-old paperboy with a fascination for all things tech. While delivering newspapers, mowing lawns, shoveling driveways, and stuffing envelopes for my neighbors—I was the neighborhood’s one-stop shop for...
Key Performance Indicators (KPIs): Mastering the Metrics for Business Success
Why KPIs Matter in Modern Business In today’s data-driven business environment, understanding Key Performance Indicators (KPIs) is essential. KPIs provide measurable values that demonstrate how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to...
Gizoom Marketing & Consulting: Your Go-To Marketing Strategy Consultant
In today’s crowded digital space, businesses need more than flashy ads—they need a strategic partner. That’s where Gizoom Marketing & Consulting, your go-to Marketing Strategy Consultant, steps in. Whether you’re overwhelmed with marketing choices or just looking to fine-tune your strate...
How to Sign Up Your Business for Google Guaranteed: A Step-by-Step Guide
Google Guaranteed is a certification program that helps businesses build trust with potential customers. This badge appears on your Google Local Services ad and assures customers that Google has vetted your business. In this guide, we’ll walk you through the detailed steps to sign up your busi...
10 Common Advertising Phrases to Avoid and Why
Navigating the ever-evolving landscape of advertising regulations can be tricky. To help you stay compliant with FTC guidelines, here are ten common advertising phrases that you should avoid, along with explanations for why they can be problematic. Remember, always consult with an attorney to ensure...
Understanding FTC Advertising Guidelines: What You Can and Can’t Say
In today’s competitive marketplace, advertising plays a crucial role in attracting customers and driving sales. However, it’s essential to ensure that your marketing practices comply with regulatory standards set by authorities like the Federal Trade Commission (FTC). Recently, the FTC h...
Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content
Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, at...
The Power of the Three Pillars: Building Business Growth with Operations, Marketing, and Sales
The path to business growth isn’t a straight line; it’s a multifaceted journey that requires a solid foundation in three key areas: Operations, Marketing, and Sales. At Gizoom, we call these the Three Pillars of Business Growth. Operations ensure that your business runs smoothly, while M...
Decoding the Value of a Fractional CMO for Entrepreneurs
If you’re an entrepreneur grappling with the complexities of marketing, you’re likely aware of its critical role in business growth. Marketing not only helps you connect with your target market but also drives customer engagement and differentiation. However, effective marketing isn̵...
Say No to Hidden Fees and Kickbacks: Transparent Marketing with Gizoom Marketing & Consulting
In the marketing world, it’s not uncommon to come across agencies that are more interested in lining their pockets than helping your business grow. These agencies often hide fees and may even receive kickbacks from your ad spend, further eating into your marketing budget. At Gizoom, we believe...
Steering Clear of Reckless Marketing: Why A Strategic Approach Matters
In the digital age, it’s easier than ever to spend money on marketing. With just a few clicks, you can have ads running on social media, search engines, and more. However, just because it’s easy doesn’t mean it’s effective. Reckless marketing can burn through your budget with...
The Importance of a Solid Foundation: Operations, Marketing and Sales
In the world of business, recklessly throwing money at marketing efforts without a solid foundation is akin to constructing a building on sand. For any organization seeking growth, it is essential to first establish a solid foundation in Operations, Marketing, and Sales. The three pillars, Operation...
Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers
In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have...
Your 24/7 Business Ally: The Power of Mobile Apps
In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have se...
The 6 Crucial Steps You Need to Know When Attempting a Rebrand
Has your business hit a plateau? Are you struggling to resonate with your target audience or stand out in the saturated market? If so, it may be time to consider a rebrand. A successful rebrand can invigorate your business, redefine your company’s image, and create a renewed sense of purpose. ...
Beyond Success: Embracing Significance in Your Life
I’d like to share a personal thought that I believe can add an extra layer of depth to your journey. It’s about the weighty words: Success and Significance. These two concepts, though they may seem intertwined, are not interchangeable. Let’s break it down together. Our society tend...
Seeing the Forest Beyond the Trees: The Power of Strategic Business Planning
In the great landscape of entrepreneurship, it’s often all too easy to find ourselves lost in the weeds, surrounded by all sorts of minutiae. The day-to-day operational details have a sneaky way of obscuring our vision, much like dense foliage hiding the panorama of the forest. This phenomenon...
Why Regular Updates and Security Measures Are Crucial for Your WordPress Website
Imagine this scenario: You’ve spent considerable time and resources creating a fantastic WordPress website for your business. It’s elegant, user-friendly, and it showcases your products or services brilliantly. Then, one day, you wake up to find that your website is inaccessible, data is...
Empowering Digital Excellence: The Gizoom Way
At Gizoom, we have a vision and a mission that guide us in everything we do. Our vision is to be the Pinnacle of Innovation, the go-to choice for discerning clients and talented individuals. Our mission is to empower our clients and our team to excel in a digitized world. Every day, we are driven [&...
Setting Your Brand Apart: The Elements of Brand Success
In the crowded marketplace of brands, where competition for consumers’ attention and loyalty is fierce, what sets a few brands apart from the rest? How do they rise above the noise, captivate audiences, and establish themselves as industry leaders? The answers lie in understanding the key elem...
The Role of Strategy in Successful Business Growth
In today’s dynamic business landscape, the linchpin of success lies in one fundamental element – a well-crafted strategy. Whether your goal is to disrupt the market, create a unique niche, or drive sustainable business growth, the blueprint for achieving these objectives is your strategy...
Marketing Scammers or the Great Gatsby of Scottsdale? – A Tale of Top Marketing Agencies!
Buckle up, folks, because we’re about to embark on a hilarious roller-coaster ride through the glitzy world of marketing and sales! Where the best marketing agencies in Scottsdale engage in dazzling feats of creativity and others… well, they more resemble an episode of American Greed. We lik...
Guerrilla Marketing: How Will It Help Your Business?
Guerrilla Marketing revolves around minimal effort and whimsical tactics aimed at increasing the most extreme presence. Such techniques of minimal effort are essential because it is recommended that independent companies devote 7 to 8 percent of their income to promotion. Entrepreneurs can use the a...
Thinking For The Best Logo For Your Brand?
Now it’s time for the fun stuff to create a logo and find other materials. The function of your logo is essentially to bring your company visual identity. If you choose your logo correctly, it should be immediately recognizable and people should know how to connect with your brand and company to a...
Creating The Best Logo That Fits Your Business
The product is probably the first thing to consider when you think of any big business. There are really very few successful businesses that don’t have a well-known name, and it’s difficult to imagine how a business can grow big without investing in its image and creating a for itself. Neverthel...
The Biggest Challenge Small Business Face
“If you want something done right, you have to do it yourself.” We’ve all heard that statement – especially from people who are micromanaging a situation or trying to do everything all alone. That might have worked in college when you were assigned a group project you ended up doing all by y...
Make Customers Be Proud Of Your Brand
As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good […...
How Do You Deal With Your Competitors?
Throughout the world, there are hundreds of millions of firms. Everybody does it, but how many would you name it? There are many people who can name only two or three who have split and gained power. The explanation for this is that most people think they should follow the same cut-in pattern in ord...
Better Way To Create Your Brand’s Logo
The idea of having a name, website, and logo given to several people is one of the fun things when starting a business. This is an innovative process that helps you get your business signed. If you’re creative and love drawing, you’ll have a big leap forwards. But what if you’re not some kind ...