Online Business | Gizoom Consulting

Demise: Lessons from the Collapse of Giants

Published On - December 16, 2024

Paul Conant Business Strategy, Marketing Strategy, Online BusinessTags: Business innovation strategies, Corporate failure lessons, Corporate mismanagement examples, Leadership and adaptability, Why companies fail

Demise: Lessons from the Collapse of Giants – Why Even the Mightiest Fall

It’s a tale as old as business itself: build an empire, rise to greatness, and then watch it crumble—sometimes in a slow, agonizing descent, and other times in a fiery, headline-grabbing collapse. If you’ve followed the stories we’ve told about companies like Circuit City, Toys “R&#822...

Published On - November 28, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online MarketingTags: Website development, Website Development Process

7-Step Website Development Process [+ The Tools That Will Streamline Your Journey]

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Demise: Tower Records – The Fall of a Music Empire

Published On - November 20, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online Marketing, Social Media MarketingTags: digital music disruption, music retail challenges, rise and fall of Tower Records, Tower Records collapse, Tower Records history

Demise: Tower Records – The Fall of a Music Empire

In its heyday, Tower Records was more than just a store—it was a cultural institution. For music lovers around the world, Tower Records wasn’t simply a place to buy albums; it was a destination. Tower Records’ flagship store on Sunset Boulevard in Los Angeles was an iconic landmark, and th...

Published On - November 11, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, Social Media MarketingTags: business failure lessons, Motorola history, Motorola rise and fall, smartphone evolution, technology industry changes

Demise: Motorola – A Pioneer That Missed the Call of the Future

Once upon a time, Motorola was the undisputed king of communication. The company didn’t just dominate the mobile phone market; it created it. If you think back to the iconic days of the “brick phone,” or even the ultra-sleek Motorola Razor, it’s hard to believe that the company that helped b...

Demise: Nokia – The Rise, Fall, and Missed Opportunities of a Mobile Giant

Published On - October 30, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Social Media MarketingTags: innovation in technology, mobile phone industry history, Nokia downfall, Nokia strategic missteps, smartphone revolution

Demise: Nokia – The Rise, Fall, and Missed Opportunities of a Mobile Giant

There was a time when Nokia ruled the mobile phone world. In the late 1990s and early 2000s, it was hard to imagine life without a Nokia phone in your hand or pocket. The Finnish company wasn’t just a leader; it was a symbol of global connectivity, innovation, and reliability. Its phones were inde...

Published On - October 7, 2024

Paul Conant Blogging, Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: business journey, Digital Consultancy, Entrepreneur, entrepreneurship, Gizoom, SEO, Website development

Confessions of an Accidental Entrepreneur: My Life Skating on Thin Ice

Introduction: The Early Years (1978 to 1982) It all kicked off in 1978 when I was an 11-year-old paperboy with a fascination for all things tech. While delivering newspapers, mowing lawns, shoveling driveways, and stuffing envelopes for my neighbors—I was the neighborhood’s one-stop shop for...

Published On - September 26, 2024

Paul Conant Content Marketing, Marketing Strategy, Online Business, Online MarketingTags: Advertising, digital ads, Digital Marketing, Key Performance Indicators, KPIs, Marketing Strategy

Understanding Marketing KPIs: A Guide for Strategic Decision-Making in Digital Advertising

In the ever-evolving landscape of digital marketing, understanding and leveraging key performance indicators (KPIs) is essential for any marketing strategy. As sales representatives approach businesses with the latest advertising products, it’s vital to remember that they are not strategists, mark...

Published On - June 20, 2024

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: GMB, Google, Google Guaranteed, Google Local Services, Google My Business, Local Services Ads

How to Sign Up Your Business for Google Guaranteed: A Step-by-Step Guide

Google Guaranteed is a certification program that helps businesses build trust with potential customers. This badge appears on your Google Local Services ad and assures customers that Google has vetted your business. In this guide, we’ll walk you through the detailed steps to sign up your busi...

Published On - January 23, 2024

Paul Conant Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, SEOTags: Gizoom, Marketing Strategy, Online Marketing, SEO, SEO Strategy

Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content

Are you ready to skyrocket your website’s SEO without the constant grind of producing new content? I’m here to guide you through a transformative journey, using the goldmine of existing content you already have. Let’s dive into a dynamic, three-step strategy to enhance your SEO, at...

Published On - September 7, 2023

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online MarketingTags: Business Strategy, customer experience, mobile apps

Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers

In the world of business, understanding your audience is the key to success. Knowing who your customers are, what they want, and how they behave can provide you with valuable insights to improve your products, services, and overall customer experience. With the advent of mobile apps, businesses have...

Published On - August 21, 2023

Paul Conant Business Strategy, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: business apps, Business Strategy, Marketing Strategy, mobile apps

Your 24/7 Business Ally: The Power of Mobile Apps

In the digital age, we are more connected than ever before. Mobile devices are practically an extension of ourselves, with most people spending hours on them every day. And it’s not just social media or entertainment apps that have captured people’s attention. Mobile applications have se...

Published On - August 1, 2023

Paul Conant Blogging, Online Business, Social Media MarketingTags: Google, Google Account, Google Business Profile, Google Platform, Google Update

Google Unveils New Policy Changes for Google Business Profile: What You Need to Know

Google has been integral in transforming the way businesses operate online. As a platform that constantly evolves and updates, it has recently announced some changes to the Google Business Profile policies. The changes aim to create an online space where businesses can better represent themselves an...

Published On - June 15, 2023

Paul Conant Marketing Strategy, Online Business, Online Marketing, SEOTags: Digital Marketing, Marketing Strategy, SEO Strategy

The Ripple Effect in Digital Marketing: How Small Actions Create Big Results

Within the vast realm of digital marketing, the true impact of small actions is often overlooked. Similar to the famous butterfly effect, where a small action in one place can trigger major consequences elsewhere, even the tiniest changes in marketing strategies can have far-reaching and disruptive ...

Published On - September 2, 2022

Paul Conant Marketing Strategy, Online Business, Online Marketing, SEOTags: Business Strategy, Marketing Strategy, Online Business, SEO

The Use Of Online Marketing To Upgrade Your Business

When it comes to online business, you will do one of the first steps. You have a website, an account for hosting, and you might even be able to work out how to accept money. Web marketing isn’t just underground art for someone who wears Black Hats or attends hacker conventions. The SEO company wil...

Demise: Lessons from the Collapse of Giants – Why Even the Mightiest Fall

7-Step Website Development Process [+ The Tools That Will Streamline Your Journey]

Understanding Marketing KPIs: A Guide for Strategic Decision-Making in Digital Advertising

Revitalize Your Website: The Expert Guide to Elevating SEO with Existing Content

Understanding Your Audience: Leveraging Mobile Apps to Connect with Your Customers

The Ripple Effect in Digital Marketing: How Small Actions Create Big Results

The Use Of Online Marketing To Upgrade Your Business

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