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Redefining Media Measurement: A Path to a Brighter Future

In today’s unpredictable business environment, the pressures on CMOs, their media partners, and analytics providers are mounting. Every marketing and advertising dollar must be meticulously allocated, and budgets are under constant scrutiny. While the knee-jerk reaction may be to slash budgets, such a strategy is usually misdirected. Instead, the key lies in smarter media spending […]...