The Rise and Fall of Forever 21: A Fast Fashion Empire That Forgot to Pivot
April 21, 1984 – Highland Park, Los Angeles. The Changs flipped the sign on a 900-square-foot storefront. “Fashion 21,” it read in bold lettering that shimmered slightly under the California sun. The air smelled like new fabric and cheap perfume. Inside, the racks stocked with fast-m...