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Published On - March 28, 2025

Paul Conant Blogging, Business StrategyTags: brand missteps, business case study, consumer behavior shift, fashion industry trends, fast fashion collapse, Forever 21, mall culture decline, retail bankruptcy

The Rise and Fall of Forever 21: A Fast Fashion Empire That Forgot to Pivot

April 21, 1984 – Highland Park, Los Angeles. The Changs flipped the sign on a 900-square-foot storefront. “Fashion 21,” it read in bold lettering that shimmered slightly under the California sun. The air smelled like new fabric and cheap perfume. Inside, the racks stocked with fast-m...

Published On - November 28, 2024

Paul Conant Blogging, Online Marketing, SEO, SEO TestingTags: H1 Tags, Heading Tags, HTML H1 Tags

H1 Tags – What Are They & Why Should You Use Them for SEO?

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Published On - October 7, 2024

Paul Conant Blogging, Business Strategy, Content Marketing, Marketing Strategy, Online Business, Online Marketing, SEO, Social Media MarketingTags: business journey, Digital Consultancy, Entrepreneur, entrepreneurship, Gizoom, SEO, Website development

Confessions of an Accidental Entrepreneur: My Life Skating on Thin Ice

Introduction: The Early Years (1978 to 1982) It all kicked off in 1978 when I was an 11-year-old paperboy with a fascination for all things tech. While delivering newspapers, mowing lawns, shoveling driveways, and stuffing envelopes for my neighbors—I was the neighborhood’s one-stop shop for...

Published On - August 1, 2023

Paul Conant Blogging, Online Business, Social Media MarketingTags: Google, Google Account, Google Business Profile, Google Platform, Google Update

Google Unveils New Policy Changes for Google Business Profile: What You Need to Know

Google has been integral in transforming the way businesses operate online. As a platform that constantly evolves and updates, it has recently announced some changes to the Google Business Profile policies. The changes aim to create an online space where businesses can better represent themselves an...

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About Us

Gizoom offers creative, marketing, and consulting for companies that are looking to not only develop a marketing plan but want to understand better what types of marketing to use for their plan and then have us manage it.

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The Rise and Fall of Forever 21: A Fast Fashion Empire That Forgot to Pivot

H1 Tags – What Are They & Why Should You Use Them for SEO?

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