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Let’s play a quick game. Imagine you open a business in the middle of the desert. You’ve got the best product. Your prices are great. You even hung a giant banner outside that says, “We’re open!” Now imagine nobody drives by. Ever. That’s what running a business without online visibility feels like. You’re open, but […]

AI can get you answers. But what if you’re asking the wrong questions? Most business owners I talk to are solving the wrong problems. They’re not clueless. In fact, most of them are sharp, experienced, and wildly capable. But when growth stalls or systems start breaking down, they go into reactive mode and throw fixes […]

Let me tell you a story. Not too long ago, I walked into a dental practice that had all the right tools: top-tier equipment, a polished front desk, and a doctor with hands steadier than a neurosurgeon on Red Bull. But despite all that, the waiting room was empty. Phones barely rang. The energy was […]

They didn’t start out boring. In fact, they were bold — maybe even a little reckless. They launched with fire in their belly and a point to prove. One restaurant owner built a brand around the idea of “honest plates for dirty hands.” A construction company promised “we show up or you don’t pay.” And […]

Why Do Most Startups Fail? Here’s the Brutal Truth.  Imagine this: You’ve poured your heart, soul, and savings into launching a business. The idea is solid. The product works. You’ve even had a few customers tell you how much they love what you’ve built. Yet… six months later, you’re struggling to stay afloat.  Sound familiar?  […]

You built something incredible. So why does growth feel like a trap?  That’s the question keeping countless founders and CEOs up at night. You started your business with passion, purpose, and vision. You were the spark behind the product, the strategist behind the brand, the rainmaker who made it all work. But now, as things […]

Let’s get something straight: most businesses don’t die because of their competitors. They die from within. They grow fast, hit a ceiling, and suddenly — nothing works like it used to. The team’s overwhelmed. Margins vanish. The founder’s carrying everything on their back. It’s not sabotage. It’s not the market. It’s something far more dangerous: what […]

When you’re thinking about selling your business, there’s one question on your mind: What’s it worth? But here’s the harsh truth: What your business makes today isn’t as important as what it’s capable of tomorrow. If you’re only focused on immediate valuation, you’re leaving money on the table. Buyers aren’t just looking at your revenue today — […]

(A candid letter to the overworked founder, the stuck CEO, and the ambitious startup.) Let’s talk about that thing that keeps entrepreneurs up at night: growth. Not the cute kind of growth with a hockey stick graph and balloons. I’m talking about the gritty, real-deal scaling up. The kind where you either break through or […]

By Paul Conant, Strategic Marketing Consultant & Founder of Gizoom Consulting Let’s get real: most business owners know they need marketing… but don’t have a clue if it’s actually working. Sound familiar? According to a February 2025 study by DISQO and AdExchanger, only 27% of advertisers are extremely or very confident in their measurement accuracy. […]

Have you ever wondered why some businesses succeed online while others struggle? The secret lies in having the right digital marketing strategy. But with so many platforms, tools, and trends, figuring out what works can be overwhelming. That’s where digital marketing strategy consulting comes in. A digital marketing strategist helps businesses create a clear, data-driven plan to attract customers, increase […]

Is your business struggling to attract customers online? The digital world is more competitive than ever. Without the right strategy, even the best businesses can get lost in the crowd. A digital marketing strategist can help you stand out, reach the right audience, and grow your brand. Many businesses think they can handle digital marketing alone. But […]

April 21, 1984 – Highland Park, Los Angeles. The Changs flipped the sign on a 900-square-foot storefront. “Fashion 21,” it read in bold lettering that shimmered slightly under the California sun. The air smelled like new fabric and cheap perfume. Inside, the racks stocked with fast-moving styles straight from the fashion pulse of Seoul. On that day, […]

Have you ever wondered if hiring a digital marketing agency is really worth it?  Many business owners think they can handle online marketing on their own or believe consulting is only for big companies. Others fear it’s too expensive or won’t deliver results.  The truth? Digital marketing strategy consulting is a game-changer for businesses of […]

Have you ever wondered what the future of digital marketing strategy consulting looks like?  Marketing changes fast. What worked last year may not work today. Businesses need to stay ahead of trends to stay competitive.  As technology evolves, businesses must adapt their strategies. This is where a digital marketing agency comes in. Experts help businesses […]

When it comes to growing your business, every dollar you spend needs to count—especially on marketing. That’s why many business owners wonder if hiring a digital marketing strategy consultant is really worth the investment.   Will it bring in more customers? Will it increase sales? Simply put, what’s the return on investment (ROI)?   In this blog, […]

Running a small business is no easy task, especially when it comes to marketing in today’s digital world. With so many tools, platforms, and strategies out there, it’s easy to feel overwhelmed. That’s where digital marketing strategy consulting can make a big difference.  Think of it as having an experienced guide to help you figure […]

There comes a moment in every parent’s life when they realize bribery isn’t working. The sticker charts, the candy rewards, the pep talks—nothing is convincing their toddler to use the potty. Why? Because the kid isn’t ready yet. Now, imagine a salesperson facing the same problem. They’ve pitched the perfect product, offered discounts, and countered […]

It’s the early 2000s, and a new kind of world is emerging—a world where people can connect, share, and broadcast their lives online. At the forefront of this revolution is a website called MySpace. For millions, MySpace isn’t just a website; it’s a digital home. Friends post on each other’s walls, bands share their music […]

As technology evolves, businesses increasingly rely on artificial intelligence (AI) to optimize processes, including content creation. However, distinguishing between human-written and AI-generated content has become a crucial aspect of maintaining authenticity and trust in the digital landscape. While AI content detectors play an essential role in this, their limitations highlight the need for human oversight […]