AI can get you answers. But what if you’re asking the wrong questions?
Most business owners I talk to are solving the wrong problems. They’re not clueless. In fact, most of them are sharp, experienced, and wildly capable. But when growth stalls or systems start breaking down, they go into reactive mode and throw fixes at symptoms.
They think it’s a sales problem. Or a people problem. Or a tech stack issue.
It’s usually not.
It’s usually a clarity problem.
And worse than that, they’re often trying to solve it using tools and advice designed for companies nothing like theirs.
This is where most consulting firms make things worse. They walk in, grab a few metrics, slap on a generic framework, and leave you with a PDF full of surface-level ideas and vague recommendations.
That’s not how we do it.
AI Is Powerful. But It Won’t Save You
Everyone’s talking about how AI is changing the game. It writes copy, creates reports, answers customer service requests, and forecasts performance.
But AI has one flaw nobody talks about. It gives you fast answers to whatever question you ask it.
Which is great, unless you’re asking the wrong question.
And most of the time, you are.
Because when you’re buried in your business, it’s nearly impossible to see what’s actually broken. You’re too close to the fire to smell the smoke.
So What Do We Do Instead?
At Gizoom, we think differently. We ask better questions. We challenge assumptions. We go upstream.
We look beyond the obvious to find the real root causes.
Sometimes the marketing isn’t working because the sales team rewrites the pitch every time. Why? Because they don’t believe in the offer. Why? Because leadership skipped the hard work of refining product-market fit after funding came through.
Sometimes productivity is low not because the team is lazy, but because there’s no clear decision-making structure. Or because internal politics is driving fear-based behavior. Or because the CEO is still stuck doing too much tactical work.
If we’re doing our job right, we should uncover problems you didn’t even know existed. And we should be able to show you why they matter and how to fix them.
We’ve built a framework around this thinking. We call it R.E.A.L. Problem Solving.
The R.E.A.L. Problem-Solving Framework
This is the method we use to break through noise and uncover what’s really going on.
Root the Problem
We don’t just take what you say at face value. We go deeper. If you tell us the problem is lead gen, we look at your offer. Your funnel. Your follow-up process. Your conversion rates. Your attribution. We ask who built the messaging, who approved the campaigns, and what the sales team is saying on calls.
In many cases, the “problem” is just the visible result of five other things that are out of sync.
We question everything until we hit the true root of the issue.
Expose What’s Been Normalized
Every company has blind spots. Processes that no longer make sense but haven’t been questioned in years. Tools that were patched together but never properly integrated. People who are considered “vital” even though they’re actually bottlenecks.
Most of this gets chalked up to “just how things work around here.” We expose that.
We dig into the back-end of your business, the stuff no one wants to touch. The spreadsheets everyone avoids. The Slack threads that go nowhere. The legacy systems nobody takes responsibility for.
And when we expose it, we connect it directly to the friction, waste, and lost revenue it’s causing.
Architect Real-World Solutions
Once we’ve found the real issues, we don’t throw together a strategy deck and call it a day.
We build usable, practical solutions that make sense for your size, your goals, and your team.
We don’t recommend things your people can’t execute. We don’t build theoretical models that die on the first contact with reality. We build systems that fit into your company’s existing structure and improve it without breaking it.
We prioritize changes by impact and ease of implementation. That’s how we help you win quickly and scale sustainably.
Launch and Lock-In
This is where most consultants disappear.
We don’t.
We roll out changes with you. We train your team. We check the numbers. We adjust as needed. We don’t disappear until the systems are live and producing results.
We stay involved until your leadership team is confident, aligned, and moving without hesitation.
Why This Matters Now
Everyone’s chasing speed. Everyone wants shortcuts.
But if your foundation is cracked, scaling faster just means breaking bigger.
You can’t AI your way out of misalignment. You can’t automate your way out of poor leadership. You can’t growth-hack your way around strategy.
If you’re in the $25M to $250M range, the decisions you make now determine whether you exit clean or bleed out over the next five years.
We’re not here to sell you fluff. We’re here to dig in, figure out what’s real, and fix what matters.
Want the Real Inside Stories?
That’s what The Conant Code podcast is for. I tell stories from the field. Real businesses. Real decisions. Real consequences. The kind of stuff consultants don’t talk about because it makes them look bad.
I’m not here to look good. I’m here to help good companies get great again.
So whether you’re prepping for a sale, dealing with a transition, or just sick of feeling stuck, let’s talk.
Or if you’re not ready yet, go listen to a few episodes. You’ll know exactly who you’re dealing with.
And if that makes you want to call us, good.
Because it means you’re serious.
Ready to get serious about fixing what’s actually broken?
If your business is facing growth friction, operational chaos, or just needs a straight answer about what’s holding it back, let’s talk. No sales pitch. No obligation. Just a focused consultation to see if we can help.
Book your consultation here:
https://tidycal.com/gizoom/meeting
“Bring the problems. We’ll bring the solutions.”
