As we mentioned earlier, a name is also a valuable stamp and you want people to look for your business in the ideal scenario because they believe that all you do is better than the competition. I’m searching for a Starbucks café when I’m out in a new town because I know they make good coffee and my laptop has WiFi and power sockets. Later in the day, Nintendo had a ‘ value tag ‘ on some games that told customers that Nintendo’s approval had the game they were purchasing.
This means you need to be very serious about taking your reputation and your brand. Anything with your name and logo on it deserves the best of your work and attention and should be something that you are proud to make. Once you’ve built a brand, not dropping the ball is incredibly important.
In fact, you want to aim to do the opposite and create fantastic experiences for your customers that they’ll remember. One way you can do this is by ‘under-promising and over-delivering’. What this means, is that instead of claiming your product is the best thing in the world and boasting about all the freebies you’re going to include – you instead hold something back.
For instance, if you buy a phone case on Amazon, then very often the vendor will include a free stylus. This is ‘over-delivering’ and the hope is that you’ll be so pleased that you got a freebie, that you’ll want to shop again. Another very simple example is to say that your delivery takes 3-4 days when in reality it takes 2-3 days. This way some customers will be incredibly pleased to get their item early.
The Essentials of Packaging and Delivery
This is an example of ‘delivery’ but really the term delivery can be much broader.
Delivery can also be the way that you ‘deliver’ a service. That means paying attention to the small details, like your friendliness in emails and the way you present yourself in what you wear. The same goes for packaging – this can mean wrapping a gift well so that it arrives in one piece through the mail but it can also mean packaging experience in terms of the environment and the way it is presented.
Pay attention to the small details and don’t just care about the ‘ end result. ‘ Care about the process and how you got there and how the customer will feel about it. Phone Paul Conant at 480-622-1180 for more information or send an email to paul@gizoom.com!
