The first step in developing a successful inbound advertisement project is to create something to sell prospective customers or consumers. You have to tell them how your company can profit, and with marketing deals, you’re doing that.
Inbound Marketing Offers: A Definition
In exchange for information about yourself, they are pieces of content that you offer your prospects and leads for free. There are three types of bids you should have for your leads at all times. Top of the funnel (TOF), middle of the funnel (MOF), and bottom of the funnel (BOF) offer.
Inbound Marketing Offers
TOF
They should be free, easy to access, and educational.
• Ebooks
• Blogs
• Infographics
• Videos
MOF
It is sometimes difficult to determine when you can transition into these offers, but you need to give it a shot if you want a chance to convert leads into a customer.
• Case Studies
• Tutorials
• Free Samples
BOF
Contacts you are offering these to are practically your customers. The offers need to be helpful, and a little aggressive simultaneously.
• Marketing Assessment
• Consultations
• Product Trial
Why Inbound Marketing Offers Are Important
In order to receive your offers, leads and prospects will need to provide some information about themselves. This information that you gain will help you determine what prospects are worth pursuing and tracking.
Making It Work
All this will, of course, only work to increase your bottom line if you do something with the data you gather. Converting tourists into leads is just part of the equation, taking action to realize revenues from the leads. Research indicates that 79% of leads never convert to sales, primarily because they are not properly nurtured.
Track your offer’s performance and review the documents to decide what needs to be refreshed or tweaked when reactions start to drop off. Do not expect the same offer to continue to work forever, it must be a vibrant product that remains up-to-date, reacts to differences in your target market, and delivers value despite changes in demand, technology, and climate.
For more information, contact Paul Conant anytime at 480-622-1180 or send an email at paul@gizoom.com!
