The Internet is gaga for visual content if you need more proof, look no further than the fastest-growing sites over the past few years. Pinterest, Twitter, YouTube and more have won the market well and are set to deliver a steady stream of visual content around the clock to a phone near you.
This presents challenges to marketers who have not yet accepted this form of content marketing. Once you begin to notice that different forms of audio, images and more displace your more conventional forms of content, it won’t take long. And by then you’ll also lose your rival’s land and assets.
Visual Content has been shown to improve engagement, time-on-site, and sharing. (In visual material, this stuff sounds pretty good for me 3X faster than text!)
3 Tips For Creating A Visual Content For Business Promotion
1. Video
Video is all grown up now. There are many ways to create and use video for your marketing purposes, and you need to be making video a regular tool in your marketing mix. The traffic from YouTube alone is worth it, not to mention the advantages video has over text when it comes to conversions.
Some popular ways to make videos include…
- Talking head videos
- Slideshow videos
- Animated videos
- Shorts (Vine, Instagram)
- Customer Testimonials
- Product demos
- Videos sales letters
- And more!
2. Images
There’s a reason why the top stock photo sharing sites Instagram and Pinterest ranked as the 27th and 36th most popular sites on the internet respectively. People are into imagery, and the ease of sharing and creation has made this into a social media phenomenon.
Creating unique imagery for your various marketing purposes, such as for blog posts, site content, advertising images and more are easier than ever. Free tools abound that help you easily edit and shape your image and message exactly how you would like it, and create many versions for testing purposes as well.
Not only that, the images themselves can have many incarnations, living on your Web properties, the aforementioned photo sharing sites, Google images and more.
3. Infographics
A hybrid of text and imagery, infographics have their own unique uses in the world of visual content marketing. These are becoming easier and easier to create, as tools are sprouting up that enables even those of us with very modest skills to create stunning infographics.
These allow you to share what could be viewed as “dry” content textually in a way that’s alive and visually compelling. Moreover, one of our favorite things about infographics is times they get shared, bringing traffic and valuable backlinks. A triple threat performer if there ever was one!
For more information, contact Paul Conant anytime at 480-622-1180 or send an email at paul@gizoom.com!
