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- Friendly’s Ice Cream launches online ordering system, loyalty program
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Category Archives: Marketing
Australian Senator Julian Assange? (tamingthe...
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Companies need to showcase vulnerabilities to...
Consumers are more likely to like and trust a brand if the company’s marketing efforts are authentic, said Twitter co-founder Biz Stone during the opening address at the second day of Adobe’s Digital Marketing Summit in Salt Lake City. To … Continue reading
Posted in Marketing
Tagged Adobe, authenticity, Build, Companies, digital, marketing, Need, showcase, Summit, vulnerabilities
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Friendly’s Ice Cream launches online or...
Friendly’s Ice Cream has launched an online ordering system using in its home market of Springfield, Mass., and plans to roll out a revamped loyalty program this summer, said Richard Del Valle, VP of Restaurant Operations Support at the restaurant … Continue reading
Posted in Marketing
Tagged Cream, Friendly's, launches, loyalty, Online, ordering, program, system
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Yahoo sues Facebook for patent infringement
Yahoo is suing Facebook for allegedly infringing on 10 patents, according to a complaint filed on Mar. 12 with the U.S. District Court in San Jose, California. Four of the patents in question relate to methods and technology for advertising, … Continue reading
PPC Basics: Part 5. Ad Copy Development and T...
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Posted in Marketing
Tagged Basics, Copy, copy development, Development, Part, Testing, wilsonweb
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CityGrid Media extends agreement with Infogro...
IAC subsidiary CityGrid Media has renewed its contract with Infogroup to provide approximately 15 million local business-database files to publishers in the CityGrid advertising network. Latest articles from Direct Marketing News News
Consuegra out as Forbes CMO
Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes’ first CMO in January. Latest articles from Direct Marketing News News
DMA to open Silicon Valley marketing center
The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing … Continue reading
September Heats Up with Do Not Track (marketi...
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Draftfcb hires analytics, strategy chiefs in ...
Draftfcb has named Paula Fedoris EVP and chief analytics officer and Sara Bamber chief strategy officer for its New York office. Bamber’s hire took effect September 6, while Fedoris started work at the agency last week. Latest articles from Direct … Continue reading
